THE BEZOLD EFFECT

:     To create a Repetitive Design in Which the Total Effect of the Perceived Hues Used
                        are Altered by the Change of  ONE Dominant Hue.

PROCEDURE:  Wilhelm Von Bezold, A 19th Century Rug Designer, Discovered
                       an OPTICAL INTERACTION Effect, Which Now Carries His Name, The BEZOLD
                       EFFECT.  He Found That He Could Change the Entire Appearance of His Designs
                       by Substituting a Different Color For the Color Which Occupied the Most Area.

On a Piece of Illustration Board 6 x 11" Create Two 4 x 4" Repetitive or
Pattern Designs, EQUAL in Every Respect, With the Exception of Their DOMINANT Hue. Using COLOR-AID PAPER Select at Least Four (4) Colors to Be Used in Your Pattern, With One (1) Alternative Color for the Second Version of Your Design. The Second Design Should Alter the Visual Field of Your Colors in HUE, INTENSITY and/or VALUE.  The Overall TONE of Your Design May Shift From Warm to Cool, Dark to Light,  or Bright to Dull.  Use What You Have Discovered About SIMULTANEOUS, CONTRAST, EXTENSION,  and  HARMONIOUS ARRANGING to Make Your Design Dramatic and Invoke the BEZOLD EFFECT Successfully.

           A.    Effective Use of BEZOLD EFFECT
            B.    Inventive Color Selection and Usage
            C.    Design Ingenuity and Attractiveness
            D.    CRAFTSMANSHIP

TIME:    Three Class Periods

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