I Believe in the Future of Farming[1]
John Ikerd[2]
I
believe that to live and work on a good farm is pleasant as well as
challenging; for I know the joys and discomforts of farm life and hold an
inborn fondness for those associations, which even in the hours of
discouragement, I cannot deny. (An excerpt from the creed of the Future Farmers
of America)
During my high school years, I was a member of the Future Farmers of America or FFA. Since then name has been changed to simply FFA – agribusiness has replaced farming as the focus of the once-popular organization. During my times, the FFA Creed began with the words: I believe in the future of farming with a faith born not of words but of deeds. I believed those words then, and I believe them even more today. However, I do not believe there is any future in the kind of farming or agribusiness the FFA is promoting today. I believe we are living through the end of an era in America and the rest of the so-called developed world, including the end of agribusiness and the rebirth of real farming in America.
When I finished high school, there was only room for one family on our farm, and my younger brother never wanted to do anything other than farm. So I left the farming to him and choose a career where I could at least work with farmers if not be a farmer. However, if I were a young man today, I would find some way to become a farmer. The opportunities are far greater now than when I was young. For example, it doesn’t take as much land or money today to start a successful small farm. More important, we are in the midst of a great transition that eventually will transform virtually every aspect of American life. This great transition is creating virtually unlimited opportunities for those who have the aptitude, ability, and passion to become a farmer.
Too often, people simply look at trends of the past and assume the same trends will continue indefinitely in the future. However, trends never continue indefinitely; at some point, they inevitably reverse and move in a new direction. A few years back, a couple of scientists proposed a list of the top twenty "great ideas in science" in Science magazine, one of the two most respected scientific journals in the world.[i] They invited scientists from around the world to comment on their proposed list. Among the top twenty were such ideas as the relationship between electricity and magnetism, the laws of gravity and motion, and the first and second laws of thermodynamics. The top twenty also included the proposition that "everything on the earth operates in cycles" – everything physical, biological, social, economic – everything. Some scientists responding to the Science survey wanted to tweak the proposed theory of universal cycles a bit, but most left it on their list of the top twenty great ideas in science.[ii]
In fact, every couple of hundred years throughout human history society has gone through great transformations. Such transitions result from changes in our understanding of how the world works and our place within it. I believe we are currently living such a time of change. I believe the changes we are experiencing now are at least as important as those of the Industrial Revolution of the late 1700s and perhaps as important as the beginning of science in the early 1600s. I’m an old man and I have seen many changes during my 70-plus years. But, the changes I’ve experienced are not even remotely comparable to the changes I believe today’s young people will see during their lives. People who are born in the mid-21st century won’t even be able to imagine the world of today.
Over the years, I have come to the conclusion that we don’t make “really big” changes unless three conditions exist. First, we have to become convinced that what we are doing now isn’t working and isn’t going to work in the future. We have to have a good reason to change. But, that’s not enough. We also must have a clear concept or vision of what we could do instead that would be fundamentally better than what we are doing now. Without a clear vision of something better to change to, most people just keep on doing what they have been doing. Finally, we must believe that the something better is possible, even if not quick and easy. Most people do not pursue impossible dreams. They must have hope. For the vast majority, change is viewed as being uncomfortable, difficult, and often risky. Lacking any one of the three pre-conditions for change, most people just keep on doing what they are doing.
Today’s great transformation is being driven by questions of sustainability. I believe sustainability will be the defining question of the 21st century. Sustainability asks: how can we meet the needs of the present without diminishing opportunities for the future? It asks whether we can keep doing what we are doing: the essential question that precedes change. When we ask this question earnestly and honestly, we come to the inevitable conclusion: What we are doing today isn’t even meeting the needs of most people today, and most certainly isn’t leaving equal or better opportunities for those of the future. We can’t keep doing what we have been doing. Our current way of life is not sustainable.
This is not just a personal opinion. Ultimately sustainability is a matter of energy. Our houses, clothes, cars, our food, require energy to make and energy to use. In fact, all material things are simply concentrated forms of energy. Human imagination, creativity, and labor also require energy – the brain uses something like 20% of the energy used by the human body. In addition, we are not born as productive individuals; we are born as helpless babies. We must be nurtured, cared for, socialized, civilized, and educated before we become useful to society. All of this requires human energy, which comes from biological energy.
The economic growth of the past 200-years, which defines the industrial era, was made possible by an abundance of cheap energy – first the old growth forests, then surface mining of coal, and for the past 100-years, by shallow reservoirs of oil and natural gas. But the old growth forests are gone, we are blowing the tops off mountains to get the remaining coal, the remaining oil is deep beneath the ocean floors, and we are fracturing and crushing the crust of the earth to squeeze out the last natural gas. We are not out of fossil energy, at least not yet, but we are quickly running out of abundant and cheap energy. The remaining sources of affordable fossil energy, mostly coal, are major contributors to greenhouse gasses and other pollutants which are threatening the ability of the earth’s natural ecosystems to support human life.
The only sustainable source of energy is solar energy. However, energy from all the sustainable sources combined – wind, water, solar panels, biofuels – will the less plentiful and far more costly than fossil energy. The days of cheap, abundant energy are over – period. Certainly, we can use energy more efficiently, but we simply cannot sustain the economic growth rates of the industrial era. The industrial era was an aberration in human history that is not likely to be repeated. We can’t continue doing what we are doing. It is not sustainable. Change is no longer an option; it is an absolute necessity.
That said, we will not make the changes we need until we have a clear idea of something better that we can change to. We need to create a new vision of a better future – a future beyond sustainability. That new vision must begin with the realization that we really don’t need more economic growth; we already have enough “stuff.” Ironically, the most prominent economist of the 20th century, John Maynard Keynes, anticipated the current time of change back in the 1920s. He thought the economic problem would be solved within a hundred years, which would be about now. He understood the economy as just a means of meeting our basic material or tangible needs. He didn’t consider the economic problem to be the permanent problem of humanity, but only a temporary problem that eventually would be solved.”[iii] To him, the permanent problem was to learn the “true art of living,” to use our freedom from pressing economic concerns to learn to “live wisely and agreeably and well.”
As it turned out, Keynes was
actually too conservative. The “economic problem” in America was solved as
early as the 1960s. Various surveys and studies indicate there is been no
increase in overall well-being or happiness in the U.S. or the rest of the so
called developed world since the 1950s, in spite of continued growth in wealth
and the consumption of “stuff.” [iv] Admittedly,
many so-called “lesser-developed” countries of the world still need to work on
the temporary problem of economic growth. However, they need not consume all of
the earth’s remaining natural resources in the process. First, the developing
nations don’t need to expand their economies to match the American lifestyle.
The research indicates that beyond about $10,000-$15,000 GDP or income per
person – there has been no relationship between further economic growth and
happiness or overall quality of life.
People tend to be happier, regardless of
their absolute level of income, in nations that are more equitable, where there
is less disparity between the rich and poor,.[v]
Developing countries can balance their modest needs for economic growth with
the need to build more equitable and just societies, without compromising their
future. Even unsustainable population growth is much more a consequence of
insecurity and inequity than of poverty or economic deprivation. Sustainable
development may be slower and more difficult than industrial development, but
in a world running out of fossil energy, sustainable development is the only
logical alternative for the future. There are more than enough resources on
earth to meet the basic needs of people of both current and future generations
in developed and developing countries, just not enough to sustain the levels of
economic growth we Americans have come to expect. It’s time for people in
developed and developing nations alike to turn our attention to the true art of
living – to live wisely, agreeably, and well.
It’s time to return to the historic purpose
of human life; to the pursuit of happiness. People throughout human history
have known that beyond some fairly modest level of material well-being there is
no relationship between further increases in income or wealth and increases in
happiness or overall quality of life.[vi]
Once our basic material needs are met – food, clothing, shelter, health care, –
the quality of our life depends far more on the quality of our relationships –
friends, family, community, society – than on the quantity of income or wealth.
We are social beings; we need to love and be loved. We are also ethical or
moral beings. Our happiness depends on our having a sense of purpose and
meaning in life. We need to feel in our heart that what we are doing is
significant; that it’s right and good. A multitude of social science studies
related to wealth and happiness confirm our common sense. Once our individual,
tangible needs are met, the pursuit of happiness is about developing the social
and spiritual dimensions of our lives, rather than striving to acquire more
income or wealth.
This is a vision of a new and better world
that is worth taking the risks of revolutionary change. This is not some New
Age utopian vision that is unattainable. The ancient Greek philosopher
Aristotle believed that happiness was a natural consequence of “right
relationships” among friends and within families and communities. Alex Des
Tocqueville, in writing about democracy in America in the early 1800s, termed
concern for the well-being of others as “self-interest rightly understood.” The
Dali Lama calls it being “wisely selfish” – understanding that our well-being
is dependent on the well-being of the other living and nonliving things of the
earth. All we need to do is return to those things people have always known to
be right and true. We need only return to the pursuit of happiness. In this
there is hope: The last requisite for change.
The change
we need may not be quick or easy but it
most certainly is possible; in possibility there is hope. In fact, fifty
years ago, American had begun to confront the ecological and social challenges
to sustainability. The environmental, civil rights and peace movements of the
1960s represented an awakening of America to the necessity for fundamental
change. In response, Americans set an aggressive public policy agenda for the
1970s to confront these challenges. But such changes are never easy. Unfortunately, during the 1980s, many
Americans retreated from their commitment to ecological and social change and
returned to striving for greater income and wealth. The world we see today is
largely a consequence of the past 30-years of denial and retreat. For young
people, thirty years seems a lifetime. But, thirty years is not long in
American history and certainly not in human history. We need not allow this
30-year aberration in history define the future of humanity. We were once a
better people so we know it is possible to be a better people again. In this
possibility, there is hope.
So what does this mean for the future of farming? We can see the negative consequences of the industrial era in American agriculture in the demise of the mid-sized, full-time family farms. Industrialization inevitably replaces people (labor and management) with mechanization and chemistry (capital and technology). In addition, many displaced farmers are no longer able to find off-farm employment adequate to support their families in the faltering non-farm economy. We also see a growing social and economic inequity with the concentration of wealth in agriculture among the largest farm operators, non-residential landlords, and corporate agribusiness investors. We see degradation of the soil though cultivation, depletion of water through irrigation, and pollution of water with agricultural chemicals. Large-scale confinement animal feeding operations or CAFOs are the epitome of everything wrong with industrial agriculture. They pollute the soil, air, and water with biological and chemical wastes, destroy economic opportunities for farm families, and rip asunder the social fabric of rural communities.
Many farmers are also caught up in the perils of rising energy costs with an agriculture that is hopelessly dependent of fossil energy. The impressive productivity of American agriculture is a direct consequence of cheap fossil energy – for fuels, fertilizers, and transportation. The American food system claims about 20% of all fossil energy used and requires about 10 calories of fossil energy for each calorie of food energy produced. About one-third of this total is accounted for at the farm level. The food system contributes a similar share of environmental problems, as greenhouse gasses are inevitably released through the use of fossil energy. Farming poses an added threat to global climate change through the release of methane, a powerful greenhouse gas, from livestock operations and carbon dioxide from tillage of the soil.
A new challenge looming on the horizon is the growing public awareness of the rising costs of health care, which have paralleled the industrialization of agriculture. Diet related illnesses are rampant in America, including obesity, diabetes, hypertension, heart failure, and various types of cancers. Obesity related illnesses alone are projected to claim about one-in-five dollars spent for health care in America by 2020 – erasing virtually all of the gains made in improving public health over the past several decades.[vii] A growing body of scientific evidence links industrial agriculture to foods that are rich in calories and poor in nutrients, thus helping to fuel the epidemic of obesity and other diet-related illnesses.[viii]
The industrialization of agriculture has been an absolute failure. A larger percentage of Americans are “food insecure” today than during the 1960s. Those who can afford to buy enough food are far less healthy. We are not meeting the needs of the present and certainly not leaving equal or better opportunities for the future. An industrial agriculture is not sustainable. Our current systems of farming and food production are not sustainable. Fundamental change in our systems of farming and food production is not an option; it is a necessity.
Fortunately,
the alternative vision for a positive future in farming can be found in a
return to real farming – to what
farming was before the industrialization of agriculture. The word farm comes from Middle English
word, ferme ("variously meaning: tenant, rent, revenue,
stewardship, meal, feast"), from Old English feorm, farm
("meaning provision, food, supplies, possessions, rent, feast"), from
Proto-Germanic firmō, firχumō ("means of living,
subsistence"), and from Proto-Indo-European perkwu-
("life, strength, force").[ix] It is related to other
Old English words such as feormehām, feormere
("purveyor, grocer"), feormian ("to provision,
sustain"), and feorh ("life, spirit"). The Old English
word was borrowed by Medieval Latin as firma, ferma ("source
of revenue, feast"), and strengthened by the word's resemblance to the
Latin words, firma, firmus ("firm, solid") and firmitas
("security, firmness"). The industrial
era in farming was an unsustainable aberration in human history that has no
future.
Farmers of the future need only reclaim the richness of the historic meaning
of farming. Certainly, economic concepts such as “rent, revenue, tenant, and
means of living” are historical aspects of farming. But, farming was also
identified with provision of physical and mental sustenance for society:
“provision, grocer, subsistence, life, benefit, spirit, and feast.” Equally
important, farming has always included a moral or ethical commitment to long
run food security or permanence: “stewardship, strength, firm, solid, security,
and sustain.” Real farming has always
been an ethical, social, and economic way of life – a means to pursue
happiness. Sustainable farming isn’t really a new idea. A real farm has always
meant an economically, socially, and ecologically sustainable farm.
Historically, farmers were held in high esteem in the United States and around the world because of their unique importance to human society. Thomas Jefferson believed strongly that the “yeoman farmer” best exemplified the kind of “independence and virtue” that should be supported by the new democratic republic of the United States. He believed financiers, bankers, and industrialists could not be trusted and should not be encouraged by government. In light of our current financial situation in the U.S., “Jeffersonian Democracy” still makes a lot of sense.
Adam Smith, in writing the Wealth of Nations, noted that no endeavor requires a greater variety of “knowledge and experience” than does farming, other than possibly the fine arts or liberal professions. He observed that farmers ranked among the highest social classes in China and India, and suggested it would be the same everywhere if the “corporate spirit” did not prevent it. Smith also suggested that “they who feed, clothe, and lodge the whole body of people, should have a share of the produce of their own labor as to themselves be tolerably well fed, clothed, and lodged.”[x] Smith’s reference to China was to the ancient philosophy of Confucius which ranks farmers second only to the academics or scholars in the Chinese social order. Following the farmer is the worker, and lastly, the businessman. Note that all of these respected historical figures placed those concerned primarily with economic matters at the lowest levels of society and those engaged in agriculture at or near the top.
There will be opportunities for more farmers
because farms, by necessity, will be smaller than most of today’s commercial
farms today. Sustainable farms must rely less on fossil energy and agricultural
chemicals and more on management and labor, meaning more farms and farmers per
acre farmed and per dollar invested in farming. It will take knowledge,
creativity, innovation, and entrepreneurship to produce enough food to meet the
needs of all sustainably. Human scale technologies, such as the microcomputer,
will make knowledge more easily acquired and creativity and entrepreneurship
more effectively used. Sustainable
farming does not mean going back to “40 acres and a mule;” it means going
forward to farming that relies more uniquely human productive capacities.
Communities of the future will be
those that have preserved and restored the fertile farmlands that remained in
the areas where most of the cities and towns in America were initially settled.
They will be communities that understand today’s local food movement is not just about
restoring healthy diets and healthy bodies, although health is obviously
essential to physical well-being. Local foods will provide both the motivation
and means of reconnecting people in
meaningful personal and social relationships. Local food systems also will
allow people to support their local farmers economically and thus support their
local economies. Through local farmers, people will reconnect spiritually with
the land and regain a sense of purpose and meaning in life through a commitment
to the stewardship of nature. Farmers will again be held in high esteem as the
icons of democracy and the caretakers of the future of humanity.
The hope for a brighter future in
farming is seen most clearly in sustainable agriculture. The movement includes
farmers who call themselves organic, ecological, biodynamic, holistic,
practical, innovative, or just plain family farmers. What they have in common
is their commitment to creating a permanent
agriculture that can meet the needs of the present without diminishing
opportunities for the future. They know they must balance the need for economic
viability with ecological and social integrity to achieve sustainability. The
numbers of such farmers is growing each year, as is evident at the dozens of sustainable
agriculture conferences held annually all across the continent. At least eight
“sustainable agriculture” conferences in the U.S. and Canada each draw more
than 1,200 participants each year, with a couple reaching 2,500 to 3,000. The
larger conferences typically are organized by grass-roots organizations and the
vast majority of those attending are farmers and their customers. Sustainable
agriculture conferences drawing 500-700 per year are common and conferences drawing
100-250 are too numerous to attempt to count, including conferences in
virtually every state in the U.S. The size and numbers of such conferences is
growing each year as is the number of young people attending.
Perhaps
even more important, these new farmers are being supported by growing numbers
of allies among other like-minded farm and non-farm groups. The Slow Food movement, for
example, is a worldwide organization with about 100,000 members in over 150
countries. Slow Food's approach to agriculture, food production and gastronomy
is… defined by three interconnected principles:, “Good: a
fresh and flavorsome seasonal diet that satisfies the senses and is part of our
local culture; Clean: food production and consumption that does not harm the
environment, animal welfare or our health;
Fair: accessible
prices for consumers and fair conditions and pay for small-scale producers.[xi] Good, clean, and fair are
becoming the watchwords of the sustainable foods movement.
With wider recognition and growing consumer support, the sustainable agriculture movement is
reaching beyond the farm gate, beyond farmers markets and CSAs, and into
higher-volume food markets. Independent
food processors, distributors, and marketers are beginning to realize they face
the same kinds of challenges from a corporately controlled, global food system
as do independent family farmers. They
are also beginning to understand that they have the same kinds of opportunities
as farmers in helping to create and benefit from a new and different
sustainable food system. Major food industry studies indicate
approximately one-third of American consumers are willing to pay premium prices
for healthful and nutritious foods that have ecological, social, and economic
integrity.[xii]
With these new allies, the sustainable agriculture movement now embraces
tens of thousands, if not hundreds of thousands, of like-minded advocates and
active supporters scattered across the continent.
Our current well-being and the future of humanity are no less dependent
on real farmers today than in the days of Jefferson, Smith, or even
Confucius. We are just less aware of our dependencies on the land and the
people who farm it. Most important, sustainable farmers, meaning real farmers, can
demonstrate to the rest of American society that it is possible to meet the
challenges of today and to create a new and better way of life for the future.
The entire economy is just as dependent on the resources of the earth and the imagination,
creativity, and caring of the people who bring forth other economic value from
the earth as is agriculture. The connections are just easier to see in
agriculture. Restoring quality of life to real farming and sustainability to
agriculture can serve as powerful examples of the possibilities for restoring
happiness and quality to American life and sustainability to the American
economy.
People often ask me if I think it’s possible to feed a growing global population with organic or sustainable farming. My standard answer is: I don’t know, at least not for sure, but I do know for sure we can’t feed the world with agriculture that in inherently dependent on fossil energy in a world that is running out of fossil energy. I then go on to point out that I personally know several organic farmers with yields just as high and costs just as low as their conventional farming neighbors. Furthermore, some of the most credible global food studies indicate that sustainable farming practices are in fact the best hope for hungry people in the poorest and most densely populated areas of the world.[xiii] The primary difference is that sustainable farming is more “management intensive” than industrial farming, meaning that will take more thoughtful, caring farmers to feed the world sustainably – far more than we are preparing for farming today. This means society eventually will have to provide adequate incentives, economic and otherwise, to bring more thoughtful, caring young people into farming.
The defenders of the status quo will always find excuses to justify
their continued exploitation of the earth and its people in their pursuit of
greater wealth. Keynes also wrote, “There is no country and no people, I think,
who can look forward to the age of leisure and abundance without
dread. For we have been trained too long to strive and not enjoy...
It will be those people, who can keep alive, and cultivate into fuller
perfection, the art of life itself, and do not sell themselves for the means of
life, who will be able to enjoy the abundance when it comes.” The defenders of
the status quo want people to keep striving because our striving creates
opportunities for their continued accumulation of wealth. It will take courage
for young people to reject selling themselves for the means of life in order to
choose instead to live life to its fullest.
I tell young people they shouldn’t even think about farming as an
occupation unless they are convinced that farming is their “calling” – their mission
or purpose in life. There are and will continue to be far easier means of make
money than by farming. Farming in the future will not be a life of affluence or
wealth but instead a life of ecological, social, and economic integrity – a
life of purpose and meaning. It simply doesn’t make sense that a person would
not be able to find the economic means to pursue their purpose in life. The
future of farming belongs to those farmers who feel a calling to return to real farming. A sustainable farm can be
a great place to cultivate the art of life itself, to learn to live wisely, agreeably,
and well. We know in our heart that when as we find happiness in
relationships and stewardship we will also find ways to get enough “stuff.” We
don’t have to wait for the rest of the world to change. We have the final
prerequisite for the change we need to find happiness: we have reason for hope.
In the words of Vaclav Havel – philosopher and former president of the Czech Republic: Hope is not the same as joy when things are going well, or willingness to invest in enterprises that are obviously headed for early success, but rather an ability to work for something to succeed. Hope is definitely not the same thing as optimism. It's not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out. It is this hope, above all, that gives us strength to live and to continually try new things, even in conditions that [to others] seem hopeless. Life is too precious to permit its devaluation by living pointlessly, emptily, without meaning, without love and, finally, without hope.[xiv]
I am an old man. I don’t expect to see the great transformation completed in my lifetime. My hope today is in the millions of young people, all across this nation and around the world, like many of you here today. You know that what we are doing is not sustainable and you are helping to create a new vision of a better world –beyond sustainability. There is nothing more essential to the realization of this better world of the future than the sustainability of the food system, beginning with farming. So, I believe in the future of farming – of sustainable farming. We know that creating this new kind of farming will not be quick or easy, but we know it’s the only thing that makes sense; in this there is hope. And even if in the end we fail, while daring greatly, always remember: life is simply too precious… to live without hope.
[1] Prepared for presentation at the 2012 Student Initiatives in Sustainable Agriculture Conference, Lawrence University, Appleton, WI, March 31, 2012.
[2] John Ikerd is Professor Emeritus, University of Missouri, Columbia, MO – USA; Author of, Sustainable Capitalism, http://www.kpbooks.com , A Return to Common Sense, http://Amazon.com, Small Farms are Real Farms, Acres USA , http://www.acresusa.com/other/contact.htm, Crisis and Opportunity: Sustainability in American Agriculture, University of Nebraska Press http://nebraskapress.unl.edu; and A Revolution of the Middle and the Pursuit of Happiness, on line at http://sites.google.com/site/revolutionofthemiddle/ .
Email: JEIkerd@gmail.com; Website: http://web.missouri.edu/~ikerdj/ or http://www.johnikerd.com .
[i] Robert Pool. "Science Literacy: The Enemy is
Us," Science, American Academy
of Science, March 15, 251:4991, 1991, p. 267.
[ii] Elizabeth Culotta, "Science's 20 greatest hits
take their lumps," Science,
American Academy of Science, March 15, 251:4999, 1991, p. 1308.
[iii] John Maynard Keynes, Essays in Persuasion, (Miami, FL: BN
Publishing – no copyright date) pp. 366-368.
[iv] For a bibliography of happiness research, visit the Positive Psychology Center,
University of Pennsylvania,
<http://www.ppc.sas.upenn.edu/positivepsychologyresearch.htm >
[v] Richard Wilkinson and Kate Pickett, The Spirit Level; Why Greater Equality Makes
Stronger Societies, (New York: Bloomsbury Press), 2009.
[vi] Ed Diener and Martin EP. Seligman, “Beyond Money, Toward an Economy of Well-Being,” Psychological Science in the Public Interest,
5 (1), 2004, 1–31.
[vii] Cost Of Treatment For Obesity-Related Medical Problems Growing
Dramatically, Rand Corporation, Http://Www.Rand.Org/News/Press.04/03.09.Html
.
[viii] For Example: Donald Davis, Melvin Epp, and Hugh
Riordan, 2004,“Changes in USDA Food Composition Data for 43 Garden Crops, 1950
to 1999” Journal of American College of
Nutrition, 23:669-682. Bob Smith,
1993, Organic Foods vs Supermarket Foods: Element Levels, Journal of Applied Nutrition, 45:35-39.
WM Jarrell and RB Beverly, 1981, “The Dilution Effect in Plant Nutrient
Studies,” Advances in Agronomy,
34:197–224.
[ix] Wikipedia; The On-line Dictionary, “farm.”
[x] Adam Smith, Wealth
of Nations, (1776, New York: Prometheus Books, 1991) p. 83.
[xi] Slow Food International, http://www.slowfood.com/international/2/our-philosophy
[xii] Allison Wortington, Sustainability, the Rise of Consumer Responsibility, The Hartman
Group, Bellevue, WA, Spring, 2009.
[xiii] International Assessment of Agricultural Knowledge,
Science and Technology for Development, Agriculture
at a Crossroads, Synthesis Report, 2009. Available at: http://www.agassessment.org/reports/IAASTD/EN/Agriculture%20at%20a%20Crossroads_Synthesis%20Report%20(English).pdf.
[xiv] Vaclav Havel, Disturbing the Peace (New York: Random House inc.), 1990, Chapter 5.