Communication 3580 Crisis Communication: Daily Syllabus

1/20 T Introduction to Course; What is Rhetorical Criticism? Clinton
22 R Blamings, Complaints, Guilt (C1)

27 T Kategoria or Persuasive Attack (R1)
29 R Corporate Attacks: Wal-Mart, Campaign for Tobacco-Free Kids (R2, R3)

2/3 T Political Campaign Attacks: Presidential Debate; attacking ads
4 R Other Political Attacks: Political Cartoons (R4)

10 T Abstract A
12 R Workday for Paper 1

17 T Paper 1 A
19 R Paper 1 B

24 T Paper 1 C
26 R Review for Exam 1

3/3 T Exam 1
5 R Apologia (C2, R5)

10 T Kenneth Burke: victimage, mortification
12 R Accounts (C3, R6)

17 T Image Repair Theory (C4)
19 R Corporate Image Repair; Cola Wars, Exxon Valdez, (C5, 6)

21-29 Spring Break

31 T Central States Communication Convention (no class)
4/2 R Central States Communication Convention (no class)

7 T Corporate Image Repair: Brown & Williamson, Post-Crisis (R7, R8)
9 R Political Image Repair; Ken Starr (C8, R9)

14 T Political Image Repair; Bush Press Conference; George Allen (R10, R11)
16 R Image Repair in Other Contexts: Terrell Owen, Grant (R12, R13, C9)

21 T Abstract B
23 R Workday for Paper 2

28 T Paper 2 C
30 R Paper 2 A

5/5 T Paper 2 B
7 R Review for Exam

8 F Reading Day
Final Exam Monday May 11 8:00-10:00