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<< back to Publications Campaign '96:A functional analysis of acclaiming, attacking and defending |
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This book articulates the Functional Theory of Political Campaign Discourse, which is then applied to each part of the 1996 presidential campaign. From the primaries, debates, television spots, and talk radio appearances are analyzed. From the nominating conventions, Keynotes, Acceptances, and speeches by the candidates' spouses are studied. From the general campaign, debates, television spots, radio addresses, and free tv time remarks are investigated. The functions (acclaiming, attacking, defending) the topics (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, and ideals), the targets, and the topics addressed are all analyzed.
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| last revised: August 6, 2004 Web info | Department of Communication | College of Arts and Science | University of Missouri-Columbia | Copyright © 1998-2004 William L. Benoit |
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