Convergence journalist Steven Welliver and I researched marketing and distribution for The Missouri Review audiobooks. A semester long project, we presented the magazine with our research paper containing our product recommendations, a marketing plan and marketing material.

• We interviewed audiobook publishers and profiled distributors.
• Conducted focus groups of our primary and secondary target audiences.
• Created marketing tools such as a press release, podcasts and Web site content.

Research Paper, does not include interview transcripts (pdf download)