Selling Yourself
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Selling Yourself:

Three Basic Resume Elements

Name, address, and telephone number

 

Skills and experience

 

Education and t raining

 

Optional Sections

Job objectives

Summary of qualifications

Volunteer experience

Outside interests

Awards and honors

Professional and social affiliations

The Three Basic Formats

Chronological

 

Functional

 

Combination

Style Considerations

Length

Color

Weight

Size

Typestyle

The Resume Sins

Including the word "resume" on the paper

Salary information

Testimonials

Personal statistics

Personality profile

Photographs

Leisure time activities

Using the same word often

Guidelines to Follow:

Address a specific individual

Error-free

Show confidence

Not too wordy

Typed

The Three Parts to a Cover Letter:

Introduction

 

Rationale

 

Call to Action

How to Write The Introduction

Tell how you heard about the job

State why you are  writing

Specify the job you are interested in

The Rationale:

Set yourself apart from other applicants

Identify what you know about the company's mission, short-term goals, and client list.

Give a logical rationale for your candidacy

Relate your strengths to the requirements of the position

The Call to Action:

Tell the reader what will happen next

 

Allow a maximum of 36 hours

Interviewing

Complete a dossier on yourself that covers the following areas:

    Strongest skills

    Greatest  area(s) of knowledge

    Personality strengths

    The things you do best

    Key accomplishments

What will convince the recruiter that you deserve the position?

What separates you from other applicants?

Common Killer Questions

"Tell me a little bit about yourself."

"What are your most memorable accomplishments?"

"What interests you most about this company?"

    the company's leading product(s)

    the products to be introduced

    key market(s)

    share of the market

    competition

    plans for growth

 

No part of this site may be reproduced or used as original work,  without permission in writing from the author.

Copyright © 2000
Published by: Cynthia M. Frisby, Ph. D
University of Missouri-Columbia
Missouri School of Journalism
Department of Advertising
76F Gannett Hall
Columbia, MO  65211