Chapter 4:

*Use your book to help you organize the ethical dilemmas and arguments. Lectures will be used to augment reading materials, but will not focus on each aspect individually.

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Social Aspects of Advertising

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The Main Ethical Dilemmas in Advertising

• puffery
• excessive ads
• subliminal influences

• alcohol
• tobacco
• pharmaceuticals
• contraceptives

 

No part of this site may be reproduced or used as original work,  without permission in writing from the author.

Copyright © 2001
Published by: Cynthia M. Frisby, Ph. D
University of Missouri-Columbia
Missouri School of Journalism
Department of Advertising
221 Walter Williams Hall
Columbia, MO  65211