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Traditional Support Media
Outdoor
Transit and Aerial
Sponsorships
Yellow Pages
Support Media are used to:
- ___________________ or ___________________ a message
- deliver a message near the___________________ where consumers are actually ___________________
- ___________________ consumers
Types of Out-of-Home Advertising
Billboards and Posters
Spectaculars & Video billboards
Transit advertising
Parking Meters and Public Phones
Balloons and blimps
Specialty-advertising
- ___________________
- ___________________
P-O-P advertising
Event Sponsorship
Emerging Support Media
Videotapes
Cinema Advertising
Product Placement
ATMs
New Innovative Out-of-Home Advertising
Garbage and trash cans
Movie Advertising
Grocery carts
Coupons on the back of tickets
Yellow Pages
2 types of directory publishers
__________________
___________________
NOT associated with providers
5 Types
Core - entire marketplace
Suburban- smaller, localized area
Area-wide or overlay - combines areas and content of smaller
directories
Special interest or niche - demographically targeted
Business-to-business - business customers
Key Design Elements
___________________
___________________
Avoid ___________________
Use ___________________
___________________ help make decisions
Use ___________________ and specify___________________ and areas of ___________________
___________________ work well
Include information about p___________________ ___________________ ___________________ etc.
The Audience
___________________ follow up
___________________ use an avg. of 2 X/wk
The heaviest user?
___________________ ___________________ to _____________________________________
___________________)
___________________
___________________ ___________________ or more ads
___________________ people admit that they ___________________
- Means business has ___________________
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