Major Areas of Ethical Debate and Criticism

1. Truth in Advertising
• Content of advertising (stereotypes, etc)
2. Unwanted influence and manipulation (i.e., subliminal advertising, excessive advertising)
3. Advertising to Children  -
4. Product being advertised

Advertising and the Law!

The Laws the Govern Advertising

1. Commercial speech
2. Must meet two conditions:

The FTC is concerned with 3 Things:

Deceptive advertising

• not protected
• FTC examines 3 things:
1. ___________________
2. ___________________
3. ___________________

Unfair advertising

• ___________________ (i.e. economics, safety, health)
• ___________________.
1. Think of and list examples of nondeceptive, but unfair ads...
1. ___________________

What the FTC looks for when evaluating ads:

1. ______________________________________
2. ___________________
3. ___________________ or ___________________

About endorsements & testimonials

• If a noncelebrity endorser is paid, ______________________________________
• Must be ___________________
• ___________________ ___________________ of the product or service
• ___________________

FTC "Action Steps"

1. ___________________
2. ___________________
3. ___________________

The FDA

• concerned with ___________________
• have authority over ____________________________________________ ____________________________________________ ______