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Welcome to J319
Rate Ads
Evaluate each ad and rate it on a scale from 1 - 5, 1 = great ad 5 = poor
Briefly identify why you rated the ad the way you did. (i.e., humor, etc).
Characteristics of Great Ads
Strategically sound
Strong creative concept
Well-Executed
About J319
A survey course that focuses on providing students with a basic understanding of the
advertising process and industry
Develop and enhance strategic thinking skills
Learn how advertising fits within the broader disciplines
Discover what advertising people do
What should you expect
To work hard
Spend approx. 4 - 6 hours outside of class reading and working on assignments
An opportunity to learn in a positive, challenging environment
Challenging exams
A great learning experience
The syllabus
Available at the bookstore
Read it!!!
My philosophy and tips are included
Course policies
Attendance
Readings
Lecture Behaviors
talking
leaving and packing up
Exams
Make-up exams
Lecture notes
Office hours
Getting your absence excused
Documentation of health or legal conditions
Observance of a religious holy day of your faith
How you learn
3 Exams
Final Exam (Comprehensive)
Intro Survey
In-class exam preparation
Creative brief and self-promo ads
Ad Files
Next time
Read Chapter 1 of your text
We will define advertising and then discuss the characteristics or essential features of
great advertisements
We will learn about the various types and functions of advertising
Have a great, (safe) day!
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