An Index to Help Students Locate Outlines and Notes for Lectures in J120


	Listed below are the dates and topics for lectures scheduled to take place in J319 this semester. Because of guest speakers and other last minute changes, please understand that outlines and topics are subject to change. Use this outline as a guideline or aid. Do not use it to replace coming to lectures or as a substitute for actively participating in lectures and activities.

Date of Lecture

Lecture Topic

Aug. 25

Aug. 27

Defining advertising and the meaning of a great ad.

Aug. 29

Advertising and Marketing

Sept. 3

More on advertising and marketing

Sept. 5

Guest lecture: Ad Council

Sept. 8

Careers: Learning what ad people do.

Sept. 10

More on Advertising Careers

Sept. 12

Possible guest lecture on sports marketing or more on
The World of Advertising

Sept. 15

Finish lecture on interviewing
Evolution of Advertising

Sept. 17

Ethics of Advertising

Sept. 19

More Ethical Dilemmas

Sept. 22

Advertising Regulation (Law)

Sept. 24

More on Advertising Regulation

Sept. 26

EXAM 1

Sept. 29

The Psychology of Advertising

Oct. 1

Attitudes and Needs

Oct. 3

Consumer Decision-Making

Oct. 6

Introduction to Persuasion

Oct. 8

Persuasion Continued

Oct. 10

Learning and Persuasion

Oct. 13

Consumer Attitudes

Techniques Used in Ads

More on Consumer Attitudes

More on Advertising R esearch

Oct. 15

Market Segmentation

Oct. 17

Oct. 20

A dvertising Research

Oct. 22

Strategic Research

Account Planning and Research

Advertising campaign planning

Oct. 24

EXAM 2

Oct. 27

Oct. 29

Media Concepts and Calculations

Oct. 31

Basic Media Math Calculations

More on Concepts and Calculations

Nov. 3

More on Media Planning

Nov. 5

Chapter 15: Print Media

Chapters 15 and 16 Support Media

Nov. 7

Nov. 10

IMC and the Internet

Nov. 12

IMC and the role of Sales promotion

IMC and Direct Marketing

More on Direct Marketing

Nov. 14

Public Relations

Nov. 17

EXAM 3

Nov. 19

Intro to Creativity and Creative Thinking

Nov. 21

Advertising Creativity

Creative Strategy Development

Dec. 01

Methods and Appeals

Dec. 03

Creative Copywriting

Dec. 5

Dec. 8

More on Art Direction

Dec. 10

Review for Final

Have questions, thoughts, or comments? Please take a moment to write Dr. Frisby any comment or ask a question concerning lecture notes, discussions, or concepts that still seem vague. Thanks for taking time to do this!

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Copyright © 1998
Published by: Cynthia M. Frisby, Ph. D
University of Missouri-Columbia
Missouri School of Journalism
Department of Advertising
221 Walter Williams Hall
Columbia, MO 65211