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More on Adv Regulation
Intro to Adv
Ad Agency
History
Ethics
More on Ethics
Adv Regulation
Regulation Cont'd

Tools Used to Regulate Ads:

  • Ad substantiation
  • Consent order
  • Cease-and-desist
  • Corrective Ads
  • Endorsements and testimonials

Regulatory Agents

  • AAF
  • AAAAs
  • NARB
  • NAD
  • BBB

    • Watch video segments on:

  • Subliminal Ads
  • Advertising to Children
  • Images of Women

    • The FDA (find in textbook)

    • concerned with ___________________
    • have authority over __________________________________________ __________________________________________ __________

    Review for Exam 1 (if time allows)

  • Look at commercials classifying types of advertising
  • Take practice exam
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    No part of this site may be reproduced or used as original work,  without permission in writing from the author.Copyright © 1998
    Published by: Cynthia M. Frisby, Ph. D
    University of Missouri-Columbia
    Missouri School of Journalism
    Department of Advertising
    221 Walter Williams  Hall
    Columbia, MO  65211