The Social Aspects

Advertising Educates Consumers

• Informs or ...
• is Superficial

Advertising improves the Standard of Living

• Lowers the cost of products  or..
• Wastes resources and raises the standard of living

Advertising Affects Happiness and General Well-Being

• Creates Needs (con)
• Addresses a variety of needs (pro)
• Promotes materialism (con)
• Reflects society (pro)
• Promotes materialism?

Advertising is Liberating and Artful

• Perpetuates stereotypes (con)
• Shows more sensitivity (pro)
• Is often offensive and lacks taste (con)
• Is liberating (pro)
• Deceives via subliminal ads (con)

Advertising has  a Powerful Effect on the Mass Media

• Fosters a diverse and affordable media
• Affects programming

3 Major Ethical Dilemmas

• ___________________
• ________________ advertising
• __________________ influences

• ___________________________
• ___________________________
• ___________________________
• ___________________________

Use of Advertising for Social Causes

The Ad Council

mission: "to identify a select number of ___________________________ and ___________________________ on those issues through communications programs that make a ___________________________.

Can you think of familiar campaigns or ideas produced by the Ad Council?

Advertising and the Law!

Laws that Govern Advertising

• Protected by ________________________
• As long as .....
• What is mentioned in the ad is ___________________________
• Information ___________________________

The FTC is concerned with:

• ___________________________ advertising

FTC examines 3 things:

• ___________________________ information (I.e. lack of info, etc)

What the FTC looks for:

• ___________________________
• ___________________________
• ___________________________