Full-service agencies

• A___________________________________
• ____________________________________ and ____________________________________
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• ____________________________________
• Media ____________________________________ and ____________________________________
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• Sales ____________________________________ and marketing
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• ____________________________________
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Types of Agencies

• Local
• Regional & National
• International
• Full-service
• General consumer
• Business-to-business
• Specialized Service Agencies

Getting a Job: 

• Breaking In
• Account Management
• Jr. Account Executive
• Creative
• Copywriter
• Art Director
• Production
• Broadcast versus Print
• Media
• Research

 

How to Get Started

• Identify your Goals
• Find the available positions
• Immerse yourself in Advertising

How do you get the "great" jobs?

• Resume
• Self-promo skills
• Interview
• Communication Skills_

No part of this site may be reproduced or used as original work,  without permission in writing from the author.Copyright © 1998
Published by: Cynthia M. Frisby, Ph. D
University of Missouri-Columbia
Missouri School of Journalism
Department of Advertising
76F Gannett Hall
Columbia, MO  65211