Date

Lecture Topic

Reading and Lab Assignments

8/25

Intro to Media Strategy and Planning

8/27

Media Planning in the 21st Century

SB: Chap 1 and 2

9/3

Understanding Basic Media Jargon and how audience are measured

SB: Chap 4
MFP: Exercises 15 and 16

9/8

Media formulas and calculations

SB: Chap 4

MFP: Chap 5

9/10

More Media Math

Chapter 5
MFP: exer 1

9/17

Marketing research and strateg

SB: Chap 6
 

9/22

More on marketing strategy

SB: Chap 6

9/24

Segmentation criteria

SB: Chap 7

9/29

Target audience selection

SB: Chap 7

10/1

Using Index Numbers

MFP: exer 4, 5

10/6

BDI/CDI

SB: Chap. 8
MFP: Exerc. 6

10/8

Strategic planning

SB: Chap 8

10/13

EXAM 1

10/15

Qualitative factors used to aid media decisions

SB: Chap 10

10/20

Media Objectives and Strategies

SB: Chap. 10

10/22

Writing a Media Plan

MFP: Ch 2, 3

MFP Case study (TBA)

10/27

 Media Evaluation

SB: Chap. 3, 9

10/29

Media Evaluation

SB: Chap. 11

11/3

Media Evaluation

SB: Chap 11

11/5

Intro to MFP Software

MFP: pps. 56 - 88

MFP Exercise 14

11/10

Allocating media budgets

SB: Ch. 13

11/12

Competitive spending

MFP: Ex. 8

11/17

Media Buying

SB: Chap. 12
MFP: Exercises 2, 3

11/19

Evaluating a media plan

Receive case study: Homework assignment #2

THANKSGIVING HOLIAY BREAK!

12/1

Group work

12/3

Presenting Media Plans

12/8

Media Jobs and Careers

12/10

In-Class Work Day

12/15

Group Presentations