RCD References
Home
Personal
Research
Vitae
Guestbook
Office Hours
RCD References
If you'd like more information on this and other research, send me an e-mail
Click here to go to the site where I found this wonderful Elvis picture
eye3

Listed below are a few of the references I have used and included in my research on the Remote Control.

REFERENCES

Aaker, D., Batra, R., & Myers, J.  (1992).  Advertising Management.  Simon & Schuster: New York.

Alwitt, L. F., & Prabhaker, P. R.  (1992).  Functional and belief dimensions of attitudes to television advertising: Implications for copytesting.  Journal of Advertising Research. 32(5), 30-42.

Babbie, E.  (1992).  The Practice of Social Research.  Wadsworth Publishing Company:  Belmont, California.

Becker, S. L., & Roberts, C. L.  (1992).  Discovering Mass Communication.  HarperCollins Publishers Inc: New York.

Benjamin, L.  (1993).  At the touch of a button: A brief history of remote control devices. In J. R. Walker & R. V. Bellamy (Eds.),   Remote Control in the New Age of Television. (pp. 15-22).  Praeger Publishers: Westport, Connecticut.

Beville, H. M.  (1985).  The audience potential of the new technologies:  1985-1990.  Journal of Advertising Research, 25, 3-12.

Biel, A. L., & Bridgwater, C. A.  (1990).  Attributes of likable television commercials.  Journal of Advertising Research. 30(3), 38-44.

Bryant, J.,  & Rockwell, S. C.  (1993).  Remote control devices in television program selection: Experimental selection. In J. R. Walker & R. V. Bellamy (Eds.),   Remote Control in the New Age of Television. (pp. 73-85).  Praeger Publishers: Westport, Connecticut.

Charren, P., & Sandler, M. W.  (1983).  Changing Channels.  Addison-Wesley Publiseye3hing Company: Canada.

Copeland, G. A., & Schweitzer, K.  (1993).  Domination of the remote control during family viewing. In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 155-168).  Praeger Publishers: Westport, Connecticut

Cornwell, N. C., Everett, S. L., Everett, S. E., Moriarty, S., Russomanno, J. A., Tracey, M., & Trager, R. (1993).  Measuring RCD use:  Method matters. In J. R. Walker & R. V. Bellamy (Eds.),   Remote Control in the New Age of Television. (pp. 43-55). Praeger Publishers: Westport, Connecticut.

Cronin, J. J., & Menelly, N. E.  (1992).   Discrimination vs. Avoidance: Zipping of television commercials.  Journal of Advertising, 21(2), 1-7.

Ferguson, D. A.  (1992).  Channel repertoire in the presence of remote control devices, VCRs, and cable television.  Journal of Broadcasting & Electronic Media, 35(1), 83-91. 

Greene, W. F.  (1988).  Maybe the valley of the shadow isn't so bad after all.  Journal of Advertising Research28(5), 22-15.

Gunter, B., & Wober, M.  (1992).  The Reactive Viewer.  John Libbey & Company, Ltd.:  London, England.

Heeter, C., & Greenberg, B. S.  (1985).  Profiling the zappers.  Journal of Advertising Research, 25(2), 15-19.

Heeter, C., & Greenberg, B. S.  (1988).   Cableviewing.   Norwood, New Jersey: Ablex Publishing Company.

Heeter, C., Koon, Y., & Sampson, J.   (1993). Future zap: Next generation smart remotes.  In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 87-99). Praeger Publishers: Westport, Connecticut.

Henke, L. L. & Donohue, T. R.  (1989).  Functional displacement of traditional TV viewing  by VCR owners.  Journal of Advertising Research29(2), 18-23.

Kaatz, R. B.  (1985).  Media connections in a changing consumer environment.  Journal of Advertising Research, 23, 3-7.

Kaplan, B. M.  (1985).  Zapping, the real issue is communication.  Journal of Advertising Research, 25(2), 9-12.

Klopfenstein, B. C.   (1993).  From gadget to necessity: The diffusion of remote control technology.  In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 23-39). Praeger Publishers: Westport, Connecticut.

Krugman, D. M., & Rust, R. T.  The impact of cable and VCR penetration on network viewing;  Assessing the decade.  Journal of Advertising Research, 33(1), 67-73.

Metzger, G.  (1985).  Contam's VCR research.  Journal of Advertising Research, 23, 112-114.

Munson, W.  (1993).  All Talk.  Temple University Press: Philadelphia, Pennsylvania.

Olney, T., Holbrook, M. B., & Batra, R.  (1991).  Consumer Responses to Advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time.  Journal of Consumer Research17, 440-453.

Perse, E. M.  (1990).  Audience selectivity and involvement in the newer media environment.  Communication Research, 17(6), 675-697.

Perse, E. M., & Ferguson, D. A.   (1993).  Gender differences in remote control use. In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 169-186). Praeger Publishers: Westport, Connecticut.

Potter, W. J., Forrest, E., Sapolsk, H., & Ware, W.  Segmenting VCR owners.   Journal of Advertising Research, 28(2),  29-39.

Robertson, T. S., & Kassarjian, H. H.  (1991).  Handbook of Consumer Behavior.  Prentice-Hall:  New Jersey.

Rosengren, K. E., Werner, L. A., & Palmgreen, P.  (1985).  Media Gratifications Research: Current Perspectives.  Sage Publications:  Beverly Hills, California.

Sims, J. B.  (1989).  VCR viewing patterns: An electronic and passive investigation.  Journal of Advertising Research29(2), 11-17.

Stern, B. L., & Resnick, A. J.  (1991).  Information content in television advertising: A replication and extension.  Journal of Advertising Research. 31(3), 36-46.

Stout, P. A., & Burda, B. L.  (1989).  Zipped commercials: Are they effective?  Journal of Advertising18(4), 23-32.

Traudt, P. J.  (1993).  Surveillance and cluster viewing: Foraging through the RCD experience. In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 57-71). Praeger Publishers: Westport, Connecticut.

Walker, J. R.  (1988).  Inheritance effects in the new media environment.  Journal of Broadcasting & Electronic Media, 32(4), 391-401.

Walker, J. R., & Bellamy, R. V.  (1991).   Gratifications on grazing: An exploratory study of remote control use.  Journalism Quarterly, 68, 422-431.

Walker, J. R. & Bellamy,  R. V.  (1993).  The remote control device: An overlooked technology.  In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 3-14). Praeger Publishers: Westport, Connecticut.

Walker, J. R., Bellamy, R. V., & Traudt, P. J.  (1993).  Gratifications derived from remote control devices: A survey of adult RCD use. In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 103-112). Praeger Publishers: Westport, Connecticut.

Wenner, L. A., & Dennehy, M. O.  (1993). Is the remote control device a toy or tool? Exploring the need for activation, desire for control, and technological affinity in the dynamic of RCD use. In J. R. Walker & R. V. Bellamy (Eds.),  Remote Control in the New Age of Television. (pp. 113-134). Praeger Publishers: Westport, Connecticut.

Williams, F., Phillips, A. F., & Lum, P.  (1985).  Gratifications associated with new communication technologies.  In K. E. Rosengren, L. A. Wenner, & P. Palmgreen (Eds.),  Media Gratifications Research.  Sage Publications, Inc:  Beverly Hills, California.

Yorke, D. A.,  & Kitchen, P. J.  (1985).  Channel flickers and video speeders.   Journal of Advertising Research, 25, 21-25.

Zuckerman, M.  (1979)  Sensation seeking:  Beyond the optimal level of arousal.  Hillsdale, New Jersey:  Lawrence Erlbaum Associates.

 Zufryden, F. S., Pedrick, J. H., & Sankaralingam, A.  (1993).  Zapping and its impact on brand purchase behavior.  Journal of Advertising Research.  33(1), 58-66.
 

Copyright© 1998 Dr. Cynthia M. Frisby,Univ. of Missouri, Missouri School of Journalism,  Dept. of Advertising