Cynthia M. Frisby, Ph.D.
Asst. Professor, Advertising
301 Wild Ginger Ct.
Residence:  573/446-8071
Columbia, MO  65203
Office:   573/882-6232
 E-mail:FrisbyC@missouri.edu
or FrisbyC@sprintpcs.com

DOCTOR OF PHILOSOPHY                                                December 1997

Area of specialization:   Advertising and Consumer Psychology
College of Journalism and Communications, University of Florida
Dissertation: "When Bad Things Happen: The self-enhancing
effect of watching TV talk shows"
Advisor/Chair:  Dr. Michael F.  Weigold

MASTER OF ARTS IN MASS COMMUNICATION                   August 1994

Area of specialization:  Mass Communication Research
University of Florida, Gainesville
Thesis topic:  "Zipping Television Commercials: The effects of
personality and ad content on television viewing time."

BACHELOR  OF SCIENCE in Psychology                               August 1992

Minor in Communication Processes & Disorders
University of Florida, Gainesville

ASSOCIATE OF ARTS in Business Administration                  May 1990

Santa Fe Community College, Gainesville

University of Nebraska-Lincoln                                              1978 - 1979

• Enrolled and successfully passed courses in
  elementary education.

PRESENTATIONS TO ACADEMIC CONFERENCES
 

• Frisby, C.  (2003)  A Matter of Life and Death: Effects of emotional message strategies on African American Women's attitudes toward early detection of breast cancer, presented to the Minorities and Communication Division of the Association for Education in Journalism and Mass Communication annual convention  held in Kansas City, MO,     *Top Faculty Paper
• Frisby, C. (2000). "Black Like Me: How Idealized Images of Caucasian Women Affect Esteem and Mood Levels of Black Women," A paper to be presented to the Minorities and Communication Division of the Association for Education in Journalism and Mass Communication annual convention  held in Phoenix, Arizona, August.    *Top 2 Faculty Paper
• Frisby, C. (2000). "Messages of Hope:  Perceptions and Thoughts of Brest Cancer by African American Women," A paper presented to the Special Topics Advertising Division of the Association for Education in Journalism and Mass Communication annual convention to be held in Phoenix, Arizona, August 9.
• Frisby, C.  & Chang, Y.  (2000).  "Beating the Odds: A formative evaluation of breast cancer ads aimed at African American Women."  A paper presented to the American Academy of Advertising Conference, Rhode Island, April 2000).
• Frisby, C.  (200, March).  "Examining the relationship between ethnicity and product involvement."  A special topics paper presentation to the Southwest Marketing Association annual conference held in San Antonio, TX, March 16 - 18th, 2000.
• Rogers, S., & Frisby, C. M. (1999, August).  To Target or Not to Target?: Effects of Gender-Specific Web Sites on Liking and Visit Intent."  A paper presented to the Advertising Special Topics Division of the Association of Education in Journalism and Mass Communication Convention, New Orleans, LA.
• Frisby, C. M. (1999, August).  "When Bad Things Happen to Bad People: Using social comparison theory to explain affective consequences of viewing TV talk shows."  A paper presented to the Mass Communication and Society Division at the Association of Education in Journalism and Mass Communication Convention, New Orleans, LA.
• Frisby, C. M.  (1998, August).  "Can Social Comparison Theory Explain Fascination With TV Talk Shows."  A paper presented to the Mass Communication and Society Division at the Association of
  Education in Journalism and Mass Communication Convention, Baltimore, MD.
• Greer, J. M, Frisby, C. M., & Halpern, D.   (1997, August).  "Redefining
  the Uses and Gratifications Measurement Scale for Television Viewing."  Poster session presented at the annual Association of Education in Journalism and Mass Communication Convention, Chicago, Ill.
• Frisby, C. M.  (1997, March).  "Is the remote control man's best friend?: A meta-analysis on the relationship between gender and TV remote control use."  A paper presented at the American Academy of Advertising Convention, St. Louis, Missouri.
• Karrh, J. A., & Frisby, C. M.  (1996, March).  "A Course Devoted to Selling/Buying and Negotiation Skills."  A paper presented at the American Academy of Advertising Convention,
  Vancouver, British Columbia.
• Frisby, C. M.  (1995, August).  "In Search Of ...: Assessing the relationship among 'Big 5' personality traits, program choice, and gratifications obtained from watching television programs."  A paper presented to the Mass Communication and Society Division at the Association of Education in Journalism and Mass Communication Convention, Washington, D. C.
• Frisby, C. M.  (1995, March).  "Don't Zip That Ad!: Exploring the
  effects of need for arousal and ad content on television commercial
  viewing time." A paper presented at the American Academy
  of Advertising Convention,  Norfolk, VA.
   Frisby, C. M., & Weigold, M.  (1994).  "Gratifications of Talk: Esteem
  and affect related consequences of viewing television talk shows,"A
  manuscript presented to the Mass Communication and Society Division, Association for Education in Journalism and Mass Communication Convention, Atlanta, GA.

 ACADEMIC CONFERENCES

• AEJMC Papers
• Celebrity endorsers and the interaction of ethnicity and celebrity image on attitudes toward the ad and product.
• Non-profit advertising appeals
• Product involvement , ethnicity and other cultural influences

WORKING MANUSCRIPTS

• Frisby, C. M. (20 May 1999,  When Bad Things Happen to Bad People: Will  social comparison theory explain effects of viewing TV talk shows?. 
• Frisby, C. M. (Under Frisby, C. M.  (Under review).  It's Entertainment: The feel-good effects of watching TV talk shows."   
• Frisby, C. M.  (Revision in progress).  "Why Do People Zip Television
   Commercials: Examining the effects of personality and ad content/execution on television commercial viewing time." Communication Studies.
• Frisby, C. M. (Under revision to be submitted to Journalism Quarterly).  "In Search Of..: Assessing the relationship among the 'Big 5' personality traits, program choice, and gratifications obtained
  from watching television programs," Journalism Quarterly.
• Frisby, C. M. (in progress).  "What do viewers see in TV talk shows?" 
  A working manuscript to be completed in August 1998 so that it
   might be submitted to ICA for possible presentation.

BEGINNING RESEARCH PROGRESS

• Frisby, C. M.  (literature review in progress). "Unintended
  Consequences: The effects of advertising images on women of color."  Study will be conducted in Fall 1998 and mansucript intended for possible submission to AAAs for conference presentation and then to Journal of Advertising for publication.
• Frisby, C. M.  (research study design and planning in process). 
  "Cognitive responses to TV talk show guests and content."
  Study will be conducted in Fall 1998 and manuscript will be
  submitted to AEJMC for possible presentation.

GRANT PROPOSAL

Frisby, C., Thorson, E., & Frisby C.  (under review, 1 July 2000).  "Effects of ourdoor advertisementsfor cigarettes and alcohol on urban children." A grant proposal submited to the National Institute for Alcohol Awareness. 

Frisby, C (2000). (Under review).   "Messages of Hope: Designing advertisements for breast cancer health communication campaigns that address misperceptions and fears of breast cancer held by women of color.  A manuscript and research proposal submitted to the Research Board of the University of Missouri-Columbia.

 

TEACHING EXPERIENCE

ASSISTANT PROFESSOR                                              1998 - present
Missouri School of Journalism
Department of Advertising, University of Missouri-Columbia
Courses taught:

• J120: Advertising Principles and Practice     Winter 1998
     Total students               Teacher Evaluation
          90                                      4.4/5.00
• J120: Advertising Principles and Practice,        Fall 1998
   Total students               Teacher Evaluation
          123                                    4.4/5.0
• J330: Media Strategy & Planning                      Fall, 1998
      Total students               Teacher/Evaluation
             18                                    4.7/5.00
• J120: Advertising Principles and Practice,       Winter 1999
   Total students               Teacher Evaluation
          123                                     4.7/5.0
• J328: Retail Advertising                                    Winter 1999
      Total students               Teacher/Evaluation
             12                                    4.0/5.0
• J120: Advertising Principles and Practice          Fall 1999
        Total students            Teacher Evaluation
             120                                    4.4/5.0
• J330: Media Strategy &Planning                       Fall 1999
         Total students            Teacher Evaluation
               16                                    4.3/5.0
• J120: Advertising Principles and Practice         Winter 2000
         Total students           Teacher Evaluation
              107                                   4.7/5.0
• J318:  Intro to Media Sales                               Winter 2000
          Total students          Teacher Evaluation
                18                                   4.4/5.0
• J319:  Principles of Strategic Communication   Fall 2000
          Total students           Teahcer Evaluation
                 120                                 4.3/5.0         
• J330: Media Strategy and Planning                   Fall 2000
           Total students          Teacher Evaluation
                  24                                  4.4/5.0
• J319: Principles of Strategic Communication    Winter 2001
             Total Students         Teacher Evaluation
                  89                                  4.7/5.0
• J318: Media Sales                                              Winter 2001
             Total Students        Teacher Evaluation
                  21                                   4.3/5.0

INSTRUCTOR                                                                                                            1995 to 1997
University of Florida, College of Journalism and Communications
Department of Advertising
Courses taught

¨ADV 4101:  Copy and Visualization                Fall 1997
Total students              Teacher Evaluation
 34 students                     Sec. 0062      4.4/5.00
                                        Sec. 0063     4.7/5.00

¨ADV 3000:  Principles of Advertising
Total students               Teacher Evaluation
Fall 1996         - 229                   3.90/5.00
Spring 1997   - 235                   4.39/5.00
Summer 1997 -256                   4.70/5.00

¨ADV 3502:  Advertising Sales
Total students                Teacher Evaluation
Fall      1995  - 37                      4.04/5.00
Spring 1996  - 49                     4.31/5.00

 

PROFESSIONAL ORGANIZATIONS

• American Academy of Advertising
• Association for Education in Journalism and Mass Communication
• Society for Consumer Psychology
• International Communication Association

Educator in Residence                                                    Summer 1998
Bernstein-Rein Advertising Agency
Kansas City, MO  64211

• Interviewed and observed advertising practitioners involved in Account Management, Research, Media Planning and Buying, and Creative Development about current advertising policies and practices. This experience provided information and experiences increased and enhanced my knowledge of the methods, policies and practices used in advertising.

Mass Communications Specialist                                                          Summer 1996
University of Alabama in conjunction with  NASA'S SSL
Huntsville, AL

Frisby, C. M.  (1996).  "Lift Off: Strategies to improve the
effectiveness of the Marshall Space Sciences Laboratory
Web Site."

• Researched, developed, and wrote an internet
  campaign strategy for the Space Sciences
  Laboratory in Huntsville, AL.   This report details various
  methods and promotional strategies designed to
  increase the number of visitors to the SSL Web
  site and homepage.

COMPUTER SOFTWARE TECHNICAL SUPPORT                                    Summer 1996
College of Journalism and Communications
University of Florida

• Provided computer technical and software support for the
  Knight Center.
• Worked on planning and designing an Internet Homepage
  for the department.

COMPUTER SOFTWARE SUPPORT SPECIALIST                                             1993 to 1995
College of Journalism and Communications
University of Florida

• Provided software support to the faculty and staff of the
  college.  Offered one-on-one instruction and mini-seminars
  on how to use the computer and computer programs. 
• Familiar with computer programs such as Windows 3.11
  and Windows 95, Microsoft Word, Excel, Powerpoint, 
  Pagemaker, SPSS for DOS/Windows, and WordPerfect.

HUMAN RESOURCES ADMINISTRATOR                                                                           1993
Barr Systems, Inc.
Gainesville, FL  32606

• Reviewed incoming resumes for potential job candidates. 
• Designed and published a monthly employee newsletter.
• Wrote articles and news releases informing employees
  about changes in health benefits, pay rates, and personnel laws.
• Maintained monthly payroll reports, time cards/sheets, and
  pay raises.
• Developed a system and form for supervisors to use in
  providing employee reviews.

FASHION SHOW COORDINATOR AND SALESCLERK                                        1992 to 1993
Hit or Miss
Gainesville, FL  32606

• Coordinated fashion show events for local retailers.  
• Served as emcee and host for fashion shows where I
  describe the model's attire and promoted the broad
  range of services available at the store.
• Wrote advertising copy and designed flyers for sales events.

FISCAL ASSISTANT                                                                                                      1990 to 1992
College of Education
University of Florida

• Maintained budget and ledger reports for a million dollar grant
  allocated to the Teacher Education Center. 

ON-AIR RADIO DeeJay/PUBLIC SERVICE DIRECTOR       1982 to 1990
W. O. N. E. Radio
Gainesville, FL  32611

• Solicited non-profit organizations for public service
  announcements.  Responsible for trafficking local community
  service events and scheduling the PSAs for broadcast. 
• Hosted a community service program titled, "JobLine."
• On-air announcer and host for several special programs: Oldies,
  Reggae, Jazz, Easy Listening, and Top 40.
• Worked in sales, advertising copy writing, and commercial
  production.
• Wrote advertising copy for profit and non-profit organizations.
• Produced commercials and designed ad campaigns for
  several local retailers.

ACTIVITIES AND  PROMOTIONAL DIRECTOR                  1979 to 1986
Nationwide Insurance  Company
Gainesville, FL  32607

• Responsible for providing employees with recreational events. 
  Obtained discounts from local retailers for all employees. 
• Maintained a small showroom for employees to buy discount
  items such as movie tickets, discounts to Disney World
  and other Florida attractions, Hallmark cards, and other
  small items.
• Designed layout of store and some point-of-purchase displays.