;)
Wasting even more time on YouTube
Wednesday, May 27, 2009, 10:10 AM
Posted by Hans K. Meyer
Sorry for not posting for a while,

but I've been pretty fried. Between trips for conferences and looking for a house, while trying to sell our house in Columbia has kept me pretty busy. Plus there's also this
dissertation thing going on, which still needs more responses.
(Tell your friends!!) So you can see that when we got back from Chicago Sunday, all I wanted to do was veg out. The kids were watching a movie upstairs, as if they hadn't seen enough on the 9-hour drive to Ohio, so I was stuck in front of the computer. Perusing through the category of mindless entertainment online, I skipped
Hulu because I've seen almost all the SNL clips already (I still can't get Justin Timberlake dressed as an implant out of my mind. Good thing I can't find it on Hulu.) I decided against watching summer movie trailes on Apple.com because I've actually seen most of them in the theater. I settled on YouTube. I thought for sure I'd find some brainless stuff like dumb TV newsreporters messing up or toppling dominoes or Star Wars movies made with Legos.
Instead I ended up watching
a compelling documentary about Ed "Big Daddy" Roth, the creator of Rat Fink. It was either that or SuperSize Me for the 10th time, or season 1 of Alf, and the best part is I didn't have to watch them in 10 minute pieces. YouTube now features full length movies. Now, you're not going to see Taken on YouTube yet, but I thought this was an exciting blog-worthy development because it demonstrates that
YouTube is thinking about what its audience wants.
Flipping through the titles YouTube Movies offers reminds me a little bit of what
NetFlix Watch Instantly looked like at the beginning. The list includes a bunch of cult films and TV shows that I probably didn't watch when they were first on, but I'm mildly interested in watching them now. It also has a lot of "fringe" content, such as anime that appeals to a pretty specific audience. My son, for example, will be stoked when I show him that all three incarnations of Yu-Gi-Oh! are available. Oh, and if you just caught the J.J. Abrams Star Trek movie in theaters and you want to get all the references, you can watch the entire original series online, which I might actually do this summer because the only thing to watch is Wipeout.
Besides getting more free content, why do I applaud this effort? In other words, why is this smart for YouTube? First, YouTube is expanding its image. It's no longer just the place for viral videos. This could potentially establish YouTube as an entertainment player. But more importantly, it allows YouTube's to expand its advertising potential. Daisy Whitney writes in
TV Week that pre-roll ads don't really work for short videos, but they work great on longer ones. Personally, I don't mind watching a 30-second clip before a TV show or movie. I do it all the time on ESPN.com.
The reason I like the changes at YouTube so much is it means more free content now, and hopefully, in the future. The flexibility YouTube offers gives entertainment companies a viable profit stream while also encouraging them to use online and in-demand platforms, which is where and how audiences are demanding their entertainment. No where is this more clear than in this
Columbus Dispatch article about the battle between YouTube, Hulu, and other entertainment purveyors online.
The bottom line is I'm going to be spending a lot of time this summer with YouTube movies and relatively little on network TV. In fact, when the new season starts, who knows if I'll go back to the boob tube.
In other news:
On another YouTube related note , have you ever felt left out when a group of people are talking about a viral video? For example, do you have no idea who Bubb Rubb and L'il Sis are? Do you have no idea why Zombie kid likes turtles? Then go to Wikitubia, an ambitious project to compile all those buzzworthy YouTube clips in a searchable database. The site still needs work and contributors, but I applaud the effort. It's important to know the stories behind the videos, and I'm glad someone is trying to compile them. I might have to add my own research into the originators of Canon Rock .
A quick observation about classified advertising . I'm trying to reach average residents with my dissertation experiment, not just students or those who spend a ton of time online, so I put a short ad in the Columbia Tribune. It has run since Friday, and I have had three responses from it. At $42, I paid $14 per response. That's not really cost effective.
I pulled up Pandora again while I wrote, and I have to say my Ben Folds radio station rocks! Not only do I get a Ben Folds song every third song, but I also got to hear some classic Elton John and Beatles tunes. Throw in some new Keane, Guster, and Death Cab for Cutie and I'm all set. I'm still wondering why Summer in the City by Joe Jackson came up. Weird.
Finally, Junice is back!