Tuesday, January 27, 2009, 09:48 PM
Posted by Hans K. Meyer
I'm dealing with a serious problem, and I hope you can help. Posted by Hans K. Meyer
I call it techno-envy, and it's a debilitating condition. You see, when I'm on a flight to Oklahoma and the guy next to me whips out his iPhone and tells me all he uses it for is text messaging, I get a little nutty. When friends buy $1,500 laptops just to sit on their desk at home, I want to steal things. I know with that technology at my fingertips, I could do so much more. It's really something I know I need to get over, and last week I learned why. At a conference where some of the brightest technological minds collaborated to design the future of news, I realized it's pointless to use technology just because you can. The best technology is the one that people will decided to use on their own and adapt to their own purposes.Last week, I was lucky to participate in the Reynolds Journalism Institute Collaboratory Talkfest. News professionals and academics from across the country converged on Columbia, Mo. to discuss the future of news. We had an engaging and productive encounter. I moderated sessions on using the Internet to build communities, and I was continually impressed with the ideas participants came up with. I added a couple more blogs to the blog roll based on people I met and people whose ideas I liked including Amy Gahran, Jane Stevens, Brian Boyer, and Matt Thompson.
I even had the opportunity as I explained on the side and through my Facebook status to liveblog about the experience. That was the first time I have ever done something like that, and I can't say I enjoyed it. Sometimes, I felt so focused on adding insightful commentary to the liveblog that I missed out on what was really being said. I don't think I was alone. There were more open laptops in our conference room than at a Circuit City closeout sale, and a couple of people wondered whether anyone was really listening.
In all honesty, I'm sure people were. Most are probably a lot more capable of multi-tasking than I am becasue I'm constantly distracted by my e-mail and ESPN. (I've checked my e-mail three times since I started writing). But the conference made me question one big assumption I have about the future of news. I'm guilty in assuming that if you put powerful technology in people's hands, they'll use it and use it for good.
The truth is that people will use technolgy they find useful and they'll use it however they want. Engineers understand that their products are often used in tons of ways they never intended, and they don't care as long as their products are being used. Media theorist Everett Rogers even developed a theory to explain why some products are adopted while others are not, that says much the same thing. In other words, I should know better.
But it's as easy to get caught up in the potential of technology as it is to get distracted by e-mail. If we are serious about helping the news industry survive the transition and thrive in the future the Internet holds, we need to help professionals understand not just what technology offers, but how people will really use it.
For example, I study I have wanted to undertake for a long time would examine the feasibility of using the iPod as a classroom tool. Professors have long considered uploading their lectures as podcasts and asking students to subscribe. Some schools have even purchased iPods for their students with this purpose in mind. My hypothesis, however, and this needs testing of course, is this wouldn't work. Even though the potential exists to use an iPod this way, it's not how people want to use them.
I'm not saying we should never encourage people to push the limits of technology and find new ways to use products they already have. We just can't think of them as failures or technology wasters for not capitalizing on every feature. Personally, I should be happy people find the iPhone so easy to text with. I should understand that a laptop on a desk fulfills a purpose that a cheaper desktop computer could not. In the end, I should find ways to reach out to people to find the ways they want to use technology rather than cram the uses I find down their throats.
This is especially true of the news business that for far too long, failed to listen to its audiences. The transition will not be made by creating powerful new technology. Instead it will occur once we understand what technologies people actually want and will use to get their news. That's why I think there is still room for printed newspapers sometimes, especially if all I use my iPhone for is texting.




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Technological Imperative
that's what I tend to. I latch onto something and end up attributing everything to it. I expect sometime soon you'll see posts arguing the Internet promotes world peace, ends racial tolerance and opens a wormhole into the place where all your missing socks go.




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