Monday, January 19, 2009, 12:27 PM
Posted by Hans K. Meyer
Sadly, I sent the Xbox 360 Santa Claus gave us for Christmas back to Posted by Hans K. Meyer
Microsoft today. I should be more angry that it came with a wonky disc drive. I've become pretty addicted to Guitar Hero III the last few weeks, Merilee has played Catan about a million times, and Lincoln keeps getting Lego Star Wars tips from his friend at school. But I'm not getting too bent out of shape because Microsoft said they'd fix it for free, no questions asked, and I need the time away from video games to get my semester started right.I still worry about what I'm going to fill the time. How can I continue to hone my GH3 skillz without the game? How can I get the little multi-colored circles out of my brain every time I hear a song on the radio? How can I stop my mind from thinking, "Hey, they should make a pop, folk, or even country guitar hero!"? It's going to take something drastic. I think I'm going to buy a CD.
Yes, the genius of GH3 is not the addictive gameplay. It's not that it has brought casual game players to the hardcore console. It's that it might actually be a great way to sell music in the digital age, and as someone trying to understand the future of media, it's a perfect example of some of my ideas at work.
In an age when CD sales are down, MTV and VH1 no longer play music videos, and radio stations play the same three songs over and over again (Sorry, Jason Mraz. I love you but the next time I hear "I'm Yours" on the radio I'm going to crash my car into a pole.), artists and their labels need to embrace the new media like never before. GH and all of its sequels and clones represent a vibrant opportunity.
Take me, for example. I thought I knew all the progressive heavy metal bands there were. OK, I knew three - Dream Theater, Queensryche and Savatage - but I was pretty satisfied. Then I completed GH3 on easy and was introduced to the metal onslaught amid fantasy themes that is Dragonforce. Admittedly, I still fail their song "Through the Fire and Flames" in easy mode, but I loved it so much I bought their extra track pack for the game, and I'll probably buy their CD from Zune marketplace. (I have a Zune. I know. I'm a geek.)
I've also found new dimensions to bands I thought I knew. I've always liked Weezer, for instance, from a distance. They were always just the cool band whose Happy Days-inspired video came with Windows 95 and whose latest single "Pork and Beans" features recreations of all the coolest Web videos. Now, however, I think I have played their song "My Name is Jonas" so many times that I've come to appreciate their actual music, and their CD is next on the list. I've also developed a new fondness for Muse and Priestess, and the Kaiser Chiefs "Ruby" is almost as fun to play as it is to listen to.
I know I'm behind the curve here. GH3 is an old game. Hey, it was all I could afford after plunking down $260 on a 360. I hear GH4: World Tour is even better, and Rock Band 1 and 2 are not just pale imitators. I have to think, however, that if someone who tries to stay young and up-to-date with the new media is just finding this, I might need to evangelize. And as tired as it may sound, I may need to hold up Guitar Hero as an example of thinking outside the box with interactive technology.
We all still struggle with a way to make the Internet pay for the news business, and we probably won't do it with downloadable music. But are there ways we can use the same thinking that powers rhythm games online to find a viable online news model? Could we have news track packs - say, if you like a story about health care, you can spend a few points to get an interactive map? In other words, would an a la carte pricing structure work with the news as long as the media can provide enough stimulating content to get people to care?
It's a question that needs answering, and I hope I can soon enough. But right now I've got some guitar battles to dream up.
BTW, the remixed video of "Pork and Beans" is even better. Check it out.




( 2.2 / 37 )

A new way to sell CDs
that's what I tend to. I latch onto something and end up attributing everything to it. I expect sometime soon you'll see posts arguing the Internet promotes world peace, ends racial tolerance and opens a wormhole into the place where all your missing socks go.




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