Sunday, December 7, 2008, 08:56 PM
Posted by Hans K. Meyer
Sorry it has been a while once again, but it took another TV show to get mePosted by Hans K. Meyer
fired up enough to write. This time, however, it wasn't ER, which I've almost completely written off, by the way. One more ER employee's kid almost dying on the table will do that. No, this time it's one of my favorite shows, The Amazing Race, and this time, my peeves coincide pretty well with the goal of this blog. While a once thought CBS did a good job providing additional content and reader discussion boards online, it wasn't until I turned to them for some vital information that I realized how behind CBS really is. And maybe if anyone is listening, it can teach them what maintaining an online presence really means, because simply, it's like I tell my students in beginning newswriting: You never want to leave your readers with any questions, especially if you can easily provide the answers.Tonight was the Amazing Race's season finale, and to no one's surprise, Nick and Star won. It would have been a much better final leg if Dallas (of Dallas and Toni) hadn't committed a fatal mistake by leaving his passport and money in a cab. This mistake put them seemingly so far behind that at the end of the last episode, the show's host Phil Keoghan met them on the street to tell them they had been eliminated. Even if they had made it to the end, they wouldn't have been allowed to continue without a passport.
Amazingly, that's where CBS left it. The end of the episode featured no scrolling text saying whether they ever made it home. I was especially appalled that at the end of the finale, when Dallas and Toni were conspicuously absent, the show's producers again failed to explain anything.
Aha, I thought, they must want people to go to the new, improved CBS Web site. I'm betting they have an interview with Dallas and Toni at the Elimination Station. No dice there either, just an insipid blurb about how sad it was for teams to leave sunny Acapulco. Wait, why were they in Acapulco again? Did I miss that stage?
Well, if the videos section didn't have the info, surely the CBS sponsored discussion boards did, right? Wrong! CBS hadn't even bothered to put up an "official" episode 10 thread yet, and the unofficial fan one wasn't any help, either. In fact, I thought a saw a tumbleweed blow by on the CBS discussion board because it hadn't really been used in a week.
I did finally find my answer, and I should have suspected it would be outside CBS' kingdom all along. Reality TV World published an interview with the Mother and Son team two days after the episode aired that featured such compelling information as how they got back and why Dallas put his bag with the passport down in the first place. Turns out he had to adjust his microphone at the insistence of the camera crew traveling along with him. Oh, and he got home after someone in Russia turned his passport in at the U.S. Embassy.
So why didn't CBS bother to tell its fans this? Why leave a loose end? If all the space you had was the 60-minute program, I could understand, but you're promoting the heck out of your improved Web presence, and you can't even pay someone to create or even monitor the threads? What's the point of the Elimination Station too - seeing Marisa and Brooke, the "Southern Belles," in bikinis?
The reason I think I'm so upset is that I've seen this all before. CBS' supposedly great Web site reminds me of newspapers' early Web forays. The thinking behind those efforts basically is like it or lump it. Don't consider what fans really want. Just copy what everyone else is doing. Discussion boards are big now. Let's do that. Maybe we should have our contestants blog? I hear that's all the rage. Oh, and because we have the fancy cameras, let's slap together a couple of videos and throw them up too.
It frustrates me even more because Amazing Race always seemed like a show that thought of its fans as more than Joe Sixpacks. One of the reasons I've always loved the show, and why I've heard it wins the reality show Emmy every year, is its crews follow the documentary style of film making. They show what truly happens and not manufacture drama. Now I'm starting to think maybe the producers just do this a little less on The Amazing Race than other shows.
When will the networks get it? Probably when other media organizations start, which will be sometime in 2016, or when their fans really start demanding it. If thousands of pounds of peanuts can save Jericho, maybe a couple hundred angry e-mails can bring some resolution to Dallas and Toni's real story on Amazing Race. If you're as fired up as I am, send them here. If you really want to improve your Web site, give me a call. I've almost got a fancy Ph.D.
P.S. I'm not the only one upset. Check out this great post by Jessi K. on RealityTVCalendar.com




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