Contact Information
219 Eckles Hall.
Dept. of Hotel & Restaurant Management
University of Missouri-Columbia
Columbia, MO 65211 USA
Phone: (573) 884-7185
Fax: (573) 882-0596
e-mail : kimdae@missouri.edu
EDUCATION
- Ph. D. (2006) Dept. of Hospitality and Tourism Management, Purdue University at Purdue University, USA
- Ph. D. Student (2002-2004) Dept. of Leisure Studies, University of Illinois at Urbana Champaign, USA
- M.S (2002) Dept. of Hospitality and Tourism Management, Purdue University at Purdue University, USA
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B.S. (1999) Dept. of Tourism Business Administration, Gyeongju University, S. Korea
RESEARCH INTERESTS
- Convention and Meeting Management: (1) Convention and Event Planning, (2) Website Effectiveness in Convention Industry, and (3) Meeting Planners’ Information Search Behavior.
- Hospitality and Tourism Marketing: (1) Destination Marketing, (2) Customer Loyalty, (3) Satisfaction, and Service Quality, (4) Relationship Marketing, and (5) Market Segmentation and Target Marketing.
- Advertising and Consumer Behavior: (1) Persuasion: Effective Ways to Persuade Consumers through Channel Distribution, (2) Channel Effectiveness, (3) Consumers Attitude toward Web Advertising, and (4) Gender Differences.
- Information Technology: (1) Information Search Behavior on Tourism Websites, (2) Emerging Technologies for Use in Hospitality and Tourism marketing, (3) Website Evaluation, (4) Electronic Commerce, and (4) Building Websites brand equity and personality.
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Implicit Measures: (1) Destination Image Study through Implicit Association Test (IAT).
COURSES TAUGHT
- HRM 3401: Event Management
- HRM 3273: Hospitality Sales & Marketing
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HRM 3410: Conference & Meeting Management
REFEREED PUBLICATIONS
Refereed In-Print
- Kim, D.-Y., & Park, S. (2007). Customer’s responses to crowded restaurant environment: Cross cultural differences between American and Chinese. Journal of Hospitality & Leisure Marketing, 16(1), 139-160.
- Kim, D.-Y., Lehto, X., & Morrison, A. M. (2007). Gender differences in online travel information search: Implication for marketing on the Internet. Tourism Management. 28(2), 423-433.
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Brey, E. T., So, S.-I., Kim, D.-Y., & Morrison, A. M. (2007). Web-based permission marketing: Segmentation for the lodging industry. Tourism Management, 28(6), 1408-1416.
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Letho, X. R., Kim, D.-Y, & Morrison, A. M. (2006). The effect of prior destination experience on online information search behavior. Tourism and Hospitality Research, 6(2), 160-178.
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Kim, D.-Y., Hwang, Y., & Fesenmaier, D. R. (2005). Modeling tourism advertising effectiveness. Journal of Travel Research, 44(1), 42-49.
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Casanova, M. B., Kim, D.-Y., Morrison, A. M. (2005). The Relationships of meeting planner’s profiles with usage and attitudes toward the use of technology. Journal of Convention and Event Tourism. 7(3), 19-43.
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Kim, D.-Y., Morrison, A. M., & Mills, J. E. (2004). Tiers or tears? An evaluation of the Web-based marketing of major city convention centers in the U.S. Journal of Convention and Exhibition Management, 5(2), 25-49.
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Kim, D.-Y., Park, J.-K., & Morrison, A. M. A model of traveler acceptance of mobile technology. International Journal of Tourism Research
- Kim, D.-Y., & Chen, Z. Are people aware of their attitudes toward destinations? Understanding the Implicit Association Test in Tourism Research. Annals of Tourism Research.
- Kim, D.-Y., Wen, L. & Doh, K. Does cultural difference affect customer’s response in a crowded restaurant environment? A comparison of American versus Chinese customers. Journal of Hospitality & Tourism Research.
- Kim, D.-Y. The moderating effect of individual and organizational factor on technology acceptance: In case of U.S. CVB’s Internet marketing. Journal of Travel and Tourism Marketing.
- Kim, D.-Y ., & Park, O.-J. A study on meeting planner’s attitudes toward and adoption of technology at workplace. Tourism & Hospitality Research.
- Kim, D.-Y., & Kline, S. Organizational channel discrepancies between CVBs and meeting planners in the U.S. Journal of Hospitality & Tourism Research.
- Park, S & Kim, D.-Y. A comparison of different approaches to information search behavior of spring break travelers in the U.S.: Experience, knowledge, involvement and specialization concept. International Journal of Tourism Research.
- Park, S & Kim, D.-Y. Information search behaviors of college students for spring break trip in the USA: An exploration of specialization concept. Journal of Vacation Marketing.
- Hwang, Y., Kim, Y., & Kim, D.-Y. Internet use for tourism information search: Discrepancy between preference and behavior. Journal of Electronic Commerce.
Book Chapter
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Kim, D.-Y., & Morosan, C. (2005). Playfulness on Website interactions: Why can’t recommendation systems be fun? In D. R. Fesenmaier, H. Werthner, & K. Wöber (Eds.), Destination Recommendation Systems: Behavioral Foundations and Applications (pp.190-201).Wallingford, UK: CABI Publishing.
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Kim, D.-Y. (2007). Cases in Sustainable Tourism: An Experiential Approach to Making Decisions. Edited by Irene M. Herremans. The Haworth Hospitality Press. Annals of Tourism Research, 35(2) (forthcoming).
Research in Progress
- Kim, D.-Y., Jang, S., & Morrison, A. M. Information technology Adoption in the Meetings and Convention Industry.
- Kim, D.-Y. & Alexander, A. A conceptual framework for the information search process and the channel choice in symbolic product.
- Jang, J. & Kim, D.-Y. A research on the relations between integrated ERP system evaluation and strategic alliance performance.
- Park, S., & Kim, D.-Y. (2008). An alternative approach to market segmentation and information search behavior: The concept of specialization in college students’ spring break experience. Proceedings of 13th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Orlando, Florida.
- Alexander, A. A., & Kim, D.-Y. (2008). How do brides and grooms select a wedding planner? A conceptual framework for the information search process and the channel choice in symbolic products. Proceedings of 13th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Orlando, Florida.
- Wen, L., & Kim, D.-Y. (2008). An alternative measurement of customer satisfaction in hotel animation service: Gap score, prior experience, purpose of trip, and travel party type. Proceedings of 13th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Orlando, Florida.
- Kim, D.-Y. (2007). Organizational channel discrepancy in the meetings and convention industry: A comparison of CVBs and meeting planners. Proceedings of 2007 International CHRIE Conference, Dallas, Texas.
- Kim, D.-Y., Wen, L., & Doh, K. (2007). The impact of cultural difference on consumer attributions of crowded restaurant environment: In case of American and Chinese. Proceedings of 13th Annual Conference of Asia Pacific Tourism Association, Beijing, China.
- Park, S., & Kim, D.-Y. (2007). Factor affecting CVB's internet marketing activities: Investigation on moderating effects of individuals and organizational factors. Proceedings of 112h Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Houston, Texas.
- Kim, D.-Y., Park, O.-J., & Morrison, A. M. (2006). The pattern of meeting planner’s attitudes toward and adaptation of technology by work and online experience. Proceedings of 11th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.
- Kim, D.-Y., Lehto, X. R., & Morrison, A. M. (2006) Tourist emotional engagement online: Concepts, evolving themes, and conceptual framework. Proceedings of 11th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Seattle, Washington.
- Kim, D.-Y., Park, J. & Morrison, A. M. (2005). A model of tourist acceptance of mobile technology. Proceedings of 11th Annual Conference of Asia Pacific Tourism Association, Goyang, S. Korea.
- Brey, E., So, S.-I., Kim, D.-Y., & Morrison, A. M. (2005). Selling the destination resort: Permission marketing and the Internet. Proceedings of 2005 International CHRIE Conference, Las Vegas, Nevada.
- Kim, D.-Y. (2005). The conceptual background of online playfulness in information search behavior. Proceedings of 1st Virtual Meeting for Global Symposium for Consumer Sciences, [On-Line] Source:http://www.consumersciences.org
- Kim, D.-Y., Lehto, X. R., & Morrison, A. M. (2005). Gender differences in online travel information search. Proceedings of 10th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Myrtle Beach, South Carolina.
- So, A., Kim, D.-Y., & Morrison, A. M. (2005). Primary travel decision makers: Attitude towards destination Website and Internet usage preferences. Proceedings of 10th Annual Graduate Education & Graduate Student Conference in Hospitality & Tourism, Myrtle Beach, South Carolina.
- Kim, D.-Y., Morrison, A. M., Taylor, S. J., & Lee, JK. (2004). An exploratory study of the roles and effectiveness of advertising channels: Printed vs. Internet in marketing hotels. Proceedings of Tourism: State of the Art ΙΙ, Glasgow, UK.
- Kim, D.-Y., Hwang, Y, & Fesenmaier, D. R. (2003). On modeling the impact of tourism advertising. Proceedings of 34th TTRA Annual Conference, St. Louis, Missouri.
- Kim, D.-Y., Morrison, A. M., & Mills, J. E. (2002). Examining the Web-Based marketing efforts of first-tier city convention centers in the U.S. Proceedings of the ENTER 2002, Innsbruck, Austria.
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Morrison, M. Alatair, Cai, A. Liping, Gigante-Carlson, M. Melinda, Rezende, Aline, Lou, Anita, & Kim, D.-Y.(2000). Conversion study of direct response advertising 1999. Prepared for Springfield Convention & Visitors Bureau.
HONORS/AWARDS
- Nominee for Norma H. Compton Outstanding Doctoral Student Award, Purdue University, 2006.
- Best Paper Award, International CHRIE, 2005.
- Rotarian Ambassadorial Scholarship, Rotary Club, 2000, USA
RESEARCH GRANT
05/2007 Co-Principal Investigator (With Dr. Yeong-Hyeong Hwang).
Grant project: Developing a guideline of mountain sport and leisure activity for local governments in South Korea.
Funding agency: Korea Forest Service.
Projected funding: $4,000 (awarded, External)
Recipient of a software grant from the WebSurveyor Academic Grant Program (2006)
Purpose of grant: To increase the use of online surveys in teaching students’ learning hands-on experience and for academic research. The commercial value of the software provided by WebSurveyor, Inc. is estimated at $50,000/Server license. (Awarded, External).
03/2007 Principal Investigator.
Grant project: An expanded measurement of beef advertising effectiveness: A study of consumer’s attitude and channel effectiveness.
Funding agency: Missouri Beef Industry Council Research
Project funding: $20,500 (Applied, External)
SERVICES
On Campus Service
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Advisor for Student’s Association- Mizzou Meeting Planners Association (MMPA) (2007)
- Invited reviewer for manuscript evaluations for Asian Pacific Tourism Association Conference (May 2008)
- Reviewer for manuscript evaluations for Cornell Hotel and Restaurant Administration Quarterly (Since November 2007)
- Reviewer for manuscript evaluations for Annals of Tourism Research (Since September 2007)
- Reviewer for manuscript evaluations for Journal of Hospitality & Tourism Research (Since August 2007)
- Reviewer for manuscript evaluations for Journal of Hospitality & Leisure Marketing (Since September 2007)
- Reviewer for manuscript evaluations for Tourism Management (Since May 2006)
- Invited reviewer for manuscript evaluations for 13th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism (September 2007)
- Invited reviewer for manuscript evaluations for International Society of Travel and Tourism Educators (ISTTE) Conference (July 2007)
PROFESSIONAL AFFILIATIONS
- Member, The International Council on Hotel, Restaurant and Institutional Education
- Member, Asian Pacific Tourism Assoication
- Member, TourisMIT Consortium
- Member, MU Vietnam Initiative Group