University of Missouri


Oksana Loginova

I am an Associate Professor at the Department of Economics at University of Missouri, Columbia. I have been with the university, and have lived in Columbia, MO, since 2005. My research is in microeconomic theory with applications in marketing and industrial organization. I have developed theoretical models that further our understanding of marketing and online phenomena such as advertising, price experimentation, online vs. retail shopping, mass customization, online marketplace platforms, recommendation systems, and ride sharing. This work has been published in the leading field journals, including Journal of Industrial Economics, Journal of Economics and Management Strategy, Journal of Economic Behavior and Organization, and Review of Industrial Organization.

Prior to joining MU, I received degrees in Economics (Duke University, PhD, 2005; New Economic School, Moscow, Russia, MSc, 1998) and mathematics (Moscow State University, Russia, BSc, 1995, cum laude), and worked as an economic analyst in a think tank in Moscow (which would now be called a “pre-doc”).

I lead several student and professional groups in economics at MU. As the Director of Diversity, Equity and Inclusion at the Department of Economics at MU, I chair Women in Economics, a group of female faculty and graduate students who meet regularly in social settings to support each other’s work and careers. I am also the faculty advisor of the Missouri Chapter of Omicron Delta Epsilon, an economics honor society.

Outside of the university, I run long and ultra-long distances, rock climb, ride my bike, practice yoga, ballroom and tap dancing, and play board games, especially of strategic (“German”) variety. I share outdoor activities and intellectual passions with my family: my husband who works remotely from home, and our kids who are in elementary and high school, and in college.