Publications

• Mass Customization in an Endogenous-Timing Game with Vertical Differentiation, with X. Henry Wang, forthcoming in Economic Modelling
• Competitive Effects of Mass Customization, Review of Marketing Science, Volume 10, Issue 1 (October 2012), Article 3

Working paper version: click here
• Customization with Vertically Differentiated Products, with X. Henry Wang, Journal of Economics and Management Strategy, Volume 20, Issue 2 (June 2011), pp. 475-515
• Brand Familiarity and Product Knowledge in Customization, International Journal of Economic Theory, Volume 6, Number 3 (September 2010), pp. 297-309
• Customization: Ideal Varieties, Product Uniqueness and Price Competition, with X. Henry Wang, Economics Bulletin, Volume 29, Issue 4 (October 2009), pp. 2573-2581
• Exposure Order Effects and Advertising Competition, Journal of Economic Behavior and Organization, Volume 71, Issue 2 (August 2009), pp. 528-538
• Real and Virtual Competition, Journal of Industrial Economics, Volume 57, Number 2 (June 2009), pp. 319-342
• Incentive Schemes in Peer-to-Peer Networks, with Haibin Lu and X. Henry Wang, The B.E. Journal of Theoretical Economics, Volume 1, Issue 1 (January 2009), Article 2

Working paper version: click here
• Price Experimentation with Strategic Buyers, with Curtis Taylor, Review of Economic Design, Volume 12, Issue 3 (September 2008), pp. 165-187

Working papers

• Pricing Strategies in Advance Selling: Should a Retailer Offer Pre-order Price Guarantee? under review
• Learning in Advance Selling with Heterogeneous Consumers, with X. Henry Wang and Chenhang Zeng, under review
• Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory, University of Missouri Department of Economics Working Paper 05-10

Spring 2013 courses

Recently taught courses