Close Encounters
admin November 7th, 2009
Encounter of the fourth kind: Abduction.
Characterized (25) as absence.
“An encounter with the future without grounds but with calculation, anticipation, and desperation” (25).
Meaning is not here. It is out there.
We are eaten by our anticipation and desire for encounter.
The Body is Information
admin November 7th, 2009
“There have been lots of ways to organize bodies. . . . but these were bodies whose morphology was uncertain and whose habitat was information.” (3).
Advertising
admin November 2nd, 2009
“If we except the realm of Advertising, where the meaning must be clear and distinct only by reason of its mercantile nature, the semiology of Photography is therefore limited to the admirable performances of several portraitists. For the rest, with regard to the heterogeneity of ‘good’ photographs, all we can say is that the object speaks, it induces us, vaguely, to think” (Barthes 37-38).
Jenkins: “reading across media sustains depth of experience that motivates more consumption.” This consumption, he concludes, allows for the creation of new cultural myths.
Whitman mythologizing America.
Myths of consumption.
The portrait is no longer representational (Rockwell) but emotional (punctum). “Finding myself an uncertain, amythic subject, how could I find myself ‘like’?” (Barthes 102). The photograph began as “an art of the Person: of identity” (Barthes 79). Jenkins: Participation means “using fictional identities” (173). Rhetoric [chorography] is a way of writing with interpellations (Ulmer 196)
Studium
admin November 2nd, 2009
From “Rhetoric of the Image”
Codes.
Italianicity. The gathering of things Italian. Italian is coded.
1. Linguistic – the language used – on the packages
2. The pure image – shopping, freshness – the symbolic
3. The message without the code – the objects in the image themselves. Even without a code, we can know what is there. Perception. The literal.
Italianicity brigns together the various levels of meaning. It produces ideology and rhetoric of the image.
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Punctum
admin November 1st, 2009
Representational Image
Representation by Pedagogy and/or Photography
“Warren Avenue at 23rd Street, Detroit, Michigan” Joel Sternfeld
Representation by the personal – I go to Warren Avenue, Detroit, Michigan
Punctum
“Detroit Day”
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