Art of the Motor
admin October 18th, 2009
1 fourth estate
3 media problem is not what to show but what to hide
4 w/out visual limits there can be no mental imagery
5 the power to dissimulate (put on false appearance)
6 in the beginning, mediatization is opposite of communication
7 ability to communicate allows us to survive
we can empathize – see what others see
8 to identify w/alter ego
13 advertising
14 beating an enemy involves not so much capturing but captivating them
15 advertising as democracy – why shouldn’t advertising not be another academic discourse?
16 replacing information with information complex
no clear dividing line b/w commercial break and news break
17 who is mediatizing whom these days?
18 advertising as major communications player
after 30 years of audiovisual activity, communications network faces new equation: person = ghetto
multiple solitude
19 advertorial – create an attitude
20 technical mediatization revives techniques of private mediatization attempting to confiscate our immediate rights without violence
we are plunged into a reality effect
21 communication would not be where it is today without the art of the motor orchestrating shift of appearances
SPEED
25 when you increase liberatory power of media – you risk inventing the enemy
27 cryptography
29 dominance of the visible for all present – as opposed to intimate personal truth (the secret)
31 eloquence as communication weapon
33 new phenomenon of representation – a virtual theatricalization of the real world
the fusion/confusion of the secret of speed
34 breaking up the representational world (which many of our readings do) puts us into final phase of political mediatization
where smaller and smaller groups control the secret and the information (TRIBES)
35 w/acceleration no more here and there/ only confusion of near and far present and future real and unreal
mix of communication technologies
36 we may think of ourselves as contemporaries and not citizens
38 information tool
39 receiving a reply in a single sitting
41 paradox of appearances
42 through a totality that can shrink, acceleration of history became visible
43 the thing described takes over the real thing
45 the acceleration of information drove it to its own deregulation
49 intensivity of wireless beyond print
logic of commerce w/speed of media
51 newspapers turning subscribers into voters
52 legitmation as ever present de facto usurpation
53 speed guarantees the secret and value of all information
54 media tricks resemble military camouflage
56 freelancers
58 abominable amalgam of a certain emotional life and an everyday object accepted on trust is now complete
61 current state of communication technology is not unrelated to accidents (SEE ULMER)
63 the lack of any ways to defend against technology
65 we are reaching an end of a cycle of apperception
synthetic vision
66 to believe in nothingness
68 movement is blindness
69 immobility makes visible – plastic arts offer the illusion of seeing
70 from beginning of motor revolution, starting up of images ruined stationary organization and vision’s repose – the pause of contemplation
71 word creator is inappropriate – engineer is better term
72 we can look everywhere – no single gaze
73 the faster the announcement effect, the more the announcement becomes accidental and insubstantial
79 a mobile people entirely victims of the set
all media form one single medium
the industrialization of perception
a new class structure – the speed classes
81 acceleration as temptation of the heavy being
82 motor creates perception of too much time
83 philosophy as the new freedom to give substance to lengthening time
85 b/w being there and no longer being there
cinema motor reinvents for us the landscape
88 choice destinations are places at the end of the line
89 dromological conception of the world
90 to build would mean to leave
92 motor shifts time away from future since everything is already here
94 synchronization at the detriment of diachronization
95 to disconnect is to disinform one’s self
97 tourists of desolation
99 technology question inseparable from where technology occurs
the dimensions involved – intrastructure
100 state of the art technology occurs in cells – in our organs
101 transplant revolution
** ingestion of chemical and technological stimulants will promote behavior mutations that shape living conditions
102 Nietzsche – how to you eat to obtain virtue?
103 even body is sped up – like a pacemaker
104 bringing human body up to date w/speed of electromagnetic waves
105 nervous system stimulated
106 abolishing distinction b/w internal and external – while promoting hypercentrality
w/media proximity (not being close by)
107 hypercenter of one’s own body – egocentration – will prevail of center of real space
can we live in detail
109 there is no future in long journeys – the loss of the terrestrial horizon of our world proper is the loss of all measure
Stelarc – extending body through technology (MCLUHAN)
111 to talk about structure instead of language
113 far horizon (some kind of ideal/utopian vision) replaced by substitute horizon (like Stelarc’s thinking)
114 but this is interior colonization – cognitive ergonomics – metadesign of our conceptual and perceptual faculties
smartening up of our nervous system will supersede the design of the consumer object of the waning industrial age
115 technosphere prevails over biosphere
117 natural selection as stabilizing and only secondary as motor of evolution
- if so, then evolution enters techno scientific phase
118 what we also call social progress – technological cannot be separated from social
natural environment (DARWIN) and technosphere exert pressures
119 with hyper stimulation – to what extent can we create distance
what kind of addictions and dependencies are produced (Algebra of Need)
design – metadesign of morals and behavior – will play a role
real space fades as hyper stimulation takes over
physical body replaced by metaphysical body
120 fundamentalism that worships science
121 science takes on new role as priesthood – new form of health
122 public health ideology -to live more acutely
123 energy transmutation in human behavior
* treating the living being like a motor a machine that needs to be constantly revved up
124 to program nervous and intellectual activities (Lyotard again)
125 concept of information
127 how do we locate ourselves?
128 cybernetic programming through substitute servicing
129 new eugenics – perpetual stimulation
the general mobilization of affects
from Futurists – identification of man w/the motor
130 internal prosthesis – pedestrian man becomes electromobile man
131 control becomes the environment itself
information energy
132 information arrives w/out our having to leave – everything rushes at man
our salvation is to be found in illusion
133 biotechnical cybernetics
135 sociopolitical cybernetics – disqualification of human in favor of conditioning of the individual
137 time sharing – opened the door to virtual reality – and that helped speed –of weapons
138 information’s energetic side – matter rounded off my information
possibility of data energy arose
sound and image energy
140 retroaction
* speed is not a phenomenon, it is the relationship b/w phenomenon
reality of information contained in its speed of dissemination
speed is information itself (bomb and computer born at same time)
142 information that is not longer restricted but has become generalized
a virtual universe
143 possibility of virtual reality – human interface that disappears, doorway to other worlds
two states of historical time – energetic and informational
144 classic object is the particle accelerator history is the implementation of the energy available in each particular period
information wins out over the reality of the event
the industrialization of forgetting
145 to navigate space as one formerly steered a motor vehicle – allowing an individual’s proximity to be virtualized (as opposed to Maffesoli’s emphasis on proximity- not posed by him as virtual so much)
147 shattering man’s unity of perception
148 the eyeball that englobes man’s entire body
weighted possibilities are more than possibilities, they are tendencies or propensities to become real
a tendency become fact, becomes a force
149 world is not a causal machine but a world of propensities – process of realizing possibility
this is a matter of logic bomb that destroys theoretical world
150 this is a logical inference motor
151 to motorize the reality of space
to get the perspective of a retroactive environment come to us
mobile advance of things consists of the immobile retreat of a subservient being
155 a problem arises: the precise physical location of the virtual object
* all positioning finds itself at an impasse (WHERE IS MEANING)
when where loses its priority to when and how – a doubt remains
GPS constitutes the event of the decade as far as location goes
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